Tipico, an international sportsbook operator, has gone live in New Jersey with its new app and is now officially up and running in the US.
From its US headquarters in Hoboken, NJ, the company has built a proprietary online sportsbook, designed specifically for the “serious US sports bettor.” The new Tipico US app was inspired by decades of experience as a global leader in mobile sports betting and gaming.
To celebrate the launch of the newest mobile sportsbook in New Jersey, Tipico is offering a wide variety of fabulous cash offers and sign-up promotions for New Jersey residents, which are available through the app.
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An Exciting Time for the Tipico US Team
Managing Director, Tipico US Business, Adrian Vella, said. “After months of prepping for launch, we are so excited to finally announce that the sportsbook app is live. We’re also excited to share our special offers with the New Jersey market.”
Vella went on the say, “Tipico is a sports betting experience unlike any other in the US, and we’re confident that as we expand throughout the US, bettors will love the new features we’re regularly adding to the app. This is just the beginning, and we are proud to call New Jersey our home. It’s been wonderful to see the positive response from sports bettors across the Garden State.”
A Streamlined and Dynamic Sports Betting App
Tipico designed their app to streamline the sports betting process, with a user-friendly experience and a clean look. Whether locking in a parlay or live betting the spread, the Tipico sports betting app gives users easy navigation throughout with a simple menu of options.
Tipico’s original odds from the company’s in-house oddsmakers and premier data means every sports bettor has an edge on the competition.
Moreover, Tipico has debuted an advertising campaign and a brand new brand platform specifically for the US market. This only showcases the online sportsbook’s commitment to catering to the serious US sports bettor, giving them all of the respect they deserve.
“For nearly twenty years, Tipico has built one of the most robust and recognized brands in all of the sports betting and mobile gaming,” said Keith Gormley, Head of US Marketing. “Tipico’s inaugural advertising campaign recognizes the profound commitment that US sports bettors have for their skill, while tapping into the passion for sports that defines our brand worldwide.”
Plans for US Expansion
Tipico is thinking well beyond New Jersey, with plans for expansion in the US. That includes its recent partnership with Century Casinos in Colorado. That deal will help bring its sportsbook to the growing sports betting market in Colorado. The company is in discussions to bring its sportsbook to more US markets continue.
For example, Tipico has partnered with Income Access to launch its US affiliate program. Tipico U.S. will initially launch its affiliate program in New Jersey, which will be managed by Income Access.
“We’re excited to partner with Income Access and we look forward to the great work they’ll be able to produce for our team. As part of our U.S. expansion, we’ve assured Tipico is aligned with the best in the business, especially those with a lot of experience in the regulated New Jersey market,” said Vella.
Tara Wilson, SVP and General Manager at Income Access, said, “Sports betting affiliates will soon be able to promote Tipico, a well-regarded brand in the gambling industry, thanks to our partnership. Both the Income Access platform and our management services will help its affiliates establish a presence in New Jersey, while encouraging the company’s overall growth.”
Tipico has also signed a deal with Digilant, an omnichannel digital advertising company, emphasizing Digilant’s success with social media campaigns on Facebook, Instagram, and others.
“Digilant’s unique ability and best in class team, working across analytics, digital media buying, and marketing technology makes them the perfect agency to support our marketing strategy,” said Gormley. “Their multifaceted approach and omnichannel expertise to help grow our business will be paramount as we reach sports bettors across the United States.”
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