The past few months have been a busy period for PointsBet as it scaled its Australian gambling operations into the United States. Everything appears to be going on as planned because the company is still getting into business partnerships and setting up operations in various locations. With the very new platform that the company sets up, the need for additional workforce increases.
There is no doubt that the US operations for PointsBet are now a big empire that must be run by experienced professionals. The newest member of the PointsBet management team is Aonghus Mulvihill who joins the company in the capacity of VP of Global Sportsbook Trading for online gaming. The announcement was made recently as the industry catches a breath on the number of PointsBet business expansion stories.
What we cover
Who is Aonghus Mulvihill?
Mulvihill is not a new face in the gambling industry circles – his experience in the sector spans over a 15 years career. He is joining PointsBet at a time when there is internal pressure to offer its iGaming services to a larger market. From the connections that the gambling industry veteran has made over his decade and a half in the industry, the management of PointsBet sportsbook is optimistic about the future of the business.
The management expects the new employee of the company to new heights of performance especially in the new locations. At some point in his career, he was the director of corporate strategy for the Flutter Group, a position he took after leaving Betfair where he served as the head of performance, trading and proposition. Most recently, Mulvihill held the title of Commercial Director for Betfair International.
Being at the helm of casino industry leadership for such a long time exposes an individual to best practices from a global perspective. The experience in management is going to come in handy as he steers the company to new frontiers. At the top of his agenda will be to offer sound leadership to the PointsBet global sportsbook development team.
The CEO of PointsBet operations in the USA, Johnny Aitken, commented on the new appointment stating that the company has been evolving not only in the caliber of products offered to customers but also in the level of talent required to drive operations. The latest wave of technology advances and company culture being developed in PointsBet is creating a huge demand for the seasoned minds in the industry. Adding Aonghus to the workforce at this point in the company’s evolution journey is proof that the company is committed to pursuing excellence.
What is expected of Mulvihill?
Mulvihill will be directly in charge of the sports analysis business in PointsBet and the analysis team will be expected to report directly to him. He will also be involved in the product development process, marketing, and technology divisions to ensure harmonious advancement of the company’s vision.
Perhaps the most important role that the new VP of Global Sportsbook Trading at PointsBet will be playing will be to offer direction to the trading product development process. This will be done in readiness for the trading risk management strategy for the company. Mulvihill appreciates the progress that PointsBet has made in the United States market so far. Having a witness account for the expansion of the company beyond its foundation point, he is excited to be part of the journey.
Recently, PointsBet acquired Banach Technology based in Ireland and this further proves the company’s intention of leveraging technology in their gambling business. The technology wave around the world keeps changing and online casino providers that take advantage of the trends are likely to offer unparalleled customer experience for their clients.
Part of the massive expansion that has taken place within PointsBet is courtesy of a recent injection of funds into the business. In July, the company managed to raise $157.5 million by selling some of its shares on the Australian Securities Exchange (ASX); this money was channeled into expansion projects. An additional $59.9 million was injected into the company expansion wallet a few days ago upon completion of an offer for institutional entitlement.
With so much spending taking place to establish a strong operational base within such a short period of time, one would expect that the company would run into a loss before breaking even. Well, PointsBet recorded a 153.9% year-on-year gain in its 2021 financial statement.
Mulvihill speaks of the success of Pointsbet in the Australian market with great excitement. He refers to his new employers as the force that is strong enough to shake up a country’s entire betting economy. His argument of a successful future for the company is based upon what it has been able to achieve in the home turf. So far, the company’s performance in the US and more so in advanced betting markets such as New Jersey, has been impressive.
Through the adoption and implementation of a strategic plan, PointsBet has managed to quickly position itself as a premium sportsbook in the US market. Setting foot inside the system might take time and resources but PointsBet is at a place where its status is protected by a commitment to innovation when it comes to technology supported offerings. This appointment is indeed a dream-come-true for Mulvihill but it appears that all systems are ready to aim for success and he will enjoy his time at PointsBet.
Final Thoughts
One of the consequences of success is a demand for experienced and highly skilled talent to manage the new status. PointsBet is now operating outside the Australian market where it was founded. The tech team might be the best in the market as well as the marketing team; but they require an experienced set of eyes to guide them into the future. This is the only way to challenge the entire operation to step up into a future of new hope; otherwise they will be too comfortable with where they are that they will fail in unlocking their full potential.
