PlayUp, an online entertainment, and gambling company that offers online sports betting, daily fantasy sports, and horse racing in Australia, New Zealand, and India, has moved into the US market. The Australian company has recently acquired a gaming license in New Jersey; this is the second US market that PlayUp has entered, after also acquiring a Colorado gaming license.
The state of New Jersey has a population of nearly 9 million people, and for the year ending November 2020, $361 million was bet on sports there, a 28% growth year-over-year. New Jersey is by far, the most profitable sports betting market in the country.
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PlayUp Partners with Parx Casino
To gain the license PlayUp signed a multi-year deal with FR Park Racing, LP (FRP) which is the sports wagering certificate holder and operator of the Freehold Racetrack. FRP is owned by Pennwood Racing, Inc. (Pennwood), and the ultimate 50/50 partners of Pennwood are Greenwood Racing Inc, Penn National Gaming, Inc., and Parx Casino.
“Parx Casino is thrilled to partner with PlayUp in New Jersey as they launch their expertise in international online sports betting in the United States,” said Matthew Cullen, Parx’ Senior Vice President of Interactive Gaming and Sports.
PlayUp USA CEO, Dr. Laila Mintas, stated, “We’re very happy about the partnership with these two premium brands; Parx Casino and Penn National. We’re looking forward to becoming established as an innovative and robust sports betting brand in the US. We’re planning to launch in New Jersey in the first quarter of this year.”
Global PlayUp CEO, Daniel Simic, stated, “This is great news and another positive development for our business. We’re building a strong foundation of systems, technology, and partnerships that will enable us to pursue our plan for rapid growth. We look forward to leveraging our innovative thinking and industry knowledge to offer our clients the best possible sports betting experience in Australia and the US.”
Growing into a Global Brand
Following the acquisition of a number of gambling platforms in 2018, the company launched its sports betting and racing brand in 2019. PlayUp has more than 300,000 users in Australia and will apply its experience and knowledge to the US sports betting market, including several new and exciting products.
While the company is proudly Australian, in less than a year, it expanded its operations into neighboring New Zealand, as well as India. Now, PlayUp’s next global target is the burgeoning US sports betting market.
About PlayUp
PlayUp is a premium Australian sports betting, entertainment, and technology company, whose goal is to enrich the lives of its users through entertaining and rewarding them with responsible online sports betting. The company develops innovative, in-house online gambling technologies to power the brand and deliver its users a world-class experience. PlayUp is fully focused on fulfilling the needs of passionate and dedicated users seeking a deeper connection to the games they love.
Today, PlayUp successfully powers and operates a robust and highly scalable, cloud-based gambling platform, unifying the world’s favorite sports betting products including eSports, Fixed Odds Sports Betting, and Fixed-Odds Racing for both greyhound and horses and Greyhounds. In addition, the company offers Daily Fantasy Sports, a competitive form of peer-to-peer sports betting. In fact, PlayUp hosts Australia’s biggest and best Daily Fantasy Sports prize pools.
PlayUp holds gaming licenses in several jurisdictions and currently operates in Australia, New Zealand, India, and now, the USA. The company’s largest market is in Australia, where it is the biggest and most recognized Daily Fantasy Sports provider in the country. It’s also one of the fastest-growing fixed-odds sportsbooks in Australia. In the US, the company has secured licensing and access to the burgeoning online sports betting market in Colorado and New Jersey, and are poised to launch into more states.
