Parx has officially rebranded its sports wagering and online casino in both New Jersey and Pennsylvania to betParx. The rebranding announcement was made recently by Parx’s parent company, Greenwood Gaming & Entertainment. However, customers have been expecting something big from the brand for a while now as it has been insinuating that big changes were coming this year in its newsletter and company emails.
Parx introduced its new logo, which features a single, colorful letter X and the BetParx name in early March this year. The BetParx Casino x Sportsbook could not have come at a better time for the brand, which has been operating in the Keystone State since June 2019. In the coming months, the new app is also expected to launch in Ohio once online sports betting is legalized in the state.
In Michigan, Gun Lake Casino will also now become a Betparx product. Par and Gun Lake Band of Potawatomi Indians received the green light from the Michigan Gaming Control in April last year. However, it only launched as a casino product first as it worked to generate funds to introduce online sports betting.
Since its debut in Michigan, Parx casino has been working hard to make itself stand out against other sports betting giants that are more established in the state such as DraftKings, BetMGM, and FanDuel. This re-brand into betParx will go a long way in helping the Parx brand attract new sports betting customers in the growing Michigan sports betting market.
As part of the rebrand, Parx has partnered Up with Playtech to supply the backend for the brand new betParx sports betting and online casino app. BetParx has been designed to offer punters in New Jersey and Pennsylvania a simpler and easier-to-use casino and sportsbook. In particular, betParx has done its best to make the sign-up, deposit, and cash-out process as simple and as smooth as possible, which is how the app intends to stand out in the crowded sea of competitors.
Many Parx customers have been aware of this rebrand for a while now. The brand started sending out emails to its existing customers in January this year to notify them that they would be making the transition to a new site. These emails also encouraged customers to complete any bonuses that came with restricted funds.
So what’s different with the new sportsbook and online casino? Apart from enhanced withdrawal speeds, the new betParx app also has PayPal added as a deposit and withdrawal method. The new app will also offer its customers a larger iGaming library, as well as an improved tech for an enhanced gaming experience. Finally, Parx has also taken great care to list its casino and sportsbook in one place for easier access.
Although these are all great additions to the betParx app, many other apps that have been around longer also tout the same features. For instance, most of the sportsbooks available in PA and NJ also have integrated casinos, as well as PayPal as a deposit and withdrawal method. The good news is that Parx had made significant steps to advance the user experience, especially in regards to the speed, interface, as well as tech used.
In addition to partnering up with Playtech for the backend services, Parx also teamed up with Kambi to provide the odds. This means its customers still have all the best ways to wager on professional sports, as well as numerous college sports such as totals, spread, and Moneyline wagers. It is also worth mentioning that Parx is also the official partner of the Philadelphia 76ers. For each Sixers’ regular-season win, Parx issues its customers with a free $25 online casino play promo code.
Parx’s growth over the last couple of years has been incredible and has been a true testament to the brand’s willingness to evolve and offer its customers an exceptional product. Just last year, Parx debuted a whole new digital media division. What’s so special about this media division is that it features all-women show personalities namely Dei Lynam, Natalie Egenolf, as well as Sam Wilson.
Aside from its brand new sportsbook and online casino Parx online casino also offers punters live dealers and a host of other online games. Thanks to this partnership with Playtech, Parx now has access to at least 50 Playtech titles that include 5 games from Playtech’s ever-popular Mega Fire Blaze Series. Customers can also choose from a wide range of 3rd party games.
Some of the other options available on the Parx platform include table games, jackpot slots such as Mercy of the Gods and Divine Fortune, poker games such as Three Card Poker and Game King Video Poker, as well as Live dealer games such as Instant Roulette and Infinite Blackjack and more.
When Parx Interactive first debuted its services, it launched in Pennsylvania first before moving on to New Jersey and Michigan next. As such, Pennsylvania has always remained Parx’s home base where it has for many years been known as the biggest brick and mortar casino. Parx only joined the sports betting market in 2018 after the Supreme Court repealed PASPA and paved the way for legal sports betting to grow in the country.
To ensure its growth even further, Greenwood Racing, which operates both Parx Casino and BetParx, recently became the latest gambling operator to join the AGA’S Have a Game Plan Campaign. This campaign was created to teach punters the principles of responsible gaming. Moving forward, therefore, the Parx brand all over the country will remain committed to promoting responsible gambling customer education at its sportsbooks, through its BetParx app, as well as via its popular digital channels.
Final Thoughts
Parx may not be the only casino available for sports bettors but it has done its best to provide its customers with a quality product that they can enjoy with ease. The new betParx boasts a welcome package and an array of other promotional materials designed to attract new customers to the new site. Not only does Parx offer years of industry experience, but it has also collaborated with a world-class software supplier to ensure that its customers have the best experience possible.
