PlayStar has teamed up with content aggregator and provider Pariplay ahead of its upcoming debut in New Jersey. As a result of this partnership, Pariplay’s development studio will provide PlayStar with up-to-date content, as well as a range of titles including the likes of Rumble Rhino, as well as Wildwood Buffalo.
By joining forces with Pariplay, PlayStar now has immediate access to an expansive portfolio of engaging and varied content that will ensure that their new customers have more than enough options to choose from. This wide variety will be critical in ensuring that the new online casino attracts and maintains gamblers in New Jersey.
PlayStar announced not too long ago that it would be entering the ever-growing iGaming market in North America by first launching in the Garden State. PlayStar was founded in 2021 with GiG providing the gaming platform tech to power the brand. To secure market access into New Jersey, Playstar teamed up with AC’s Ocean Casino Resort.
Because the New Jersey online casino market is already the most saturated in the country, Playstar will have to ensure that it goes above and beyond to provide a one-of-a-kind gambling experience. The only way the brand will thrive in the New Jersey market is if it offers an experience that stands out from all the other providers in the state.
With GiG’s partnership, Playstar should be able to do just that. GiG has been a recognizable brand and a revered technology partner for many operators in Europe. As such, it will ensure that PlayStar’s market entry into the Garden State is as seamless as possible. When Playstar finally starts operating in New Jersey, it will bring the total number of operators in the state to 40.
Although the launch date is not very clear, the brand expects to debut services before the 4th quarter of this year. Currently, PlayStar is still awaiting approval from the New Jersey Division of Gaming Enforcement. The good news is that the management within the company is hopeful that the necessary approvals will be granted soon.
To prepare to hit the ground running, the brand has been making high-profile appointments over the last few months. For instance, last year in March, the brand appointed Per Hellberg as its CEO. Hellberg previously headed Catena Media when he was appointed in 2018 to replace outgoing CEO Göran Blomberg.
As the new CEO, Hellberg has been in charge of fronting Playstar’s expansion plans in North America. As the brand continues to roll out, Hellberg has been in charge of ensuring that PlayStar has everything it takes to dominate the competitive sports gambling market in New Jersey.
A little later in June 2021, Playstar announced that it had made yet another big hire. This time, the new casino start-up hired former Bet365 head of casino, Dan Alexander, as its COO. As the new COO, Alexander will be in charge of laying the foundations of PlayStar’s iGaming product while also helping to set up the core team.
Later in the year in November, PlayStar welcomed Gustav Vadenbring as the new CFO. Gustav Vadenbring has brought more than 2 decades of finance experience as the former CFO of affiliate gambling group Acroud. In his duty as Playstar’s CFO, Gustav Vadenbring will oversee all the financial operations of the business, as well as support PlayStar’s growth plans in the country.
PlayStar’s most recent hire, made this year in April was Jon Bowden, who was hired as the Chief Marketing Officer. In his capacity as CMO, Bowden will be in charge of PlayStar’s ongoing plan to expand its operations in the country. As CMO Bowden’s primary responsibility will be to deliver PlayStar’s USP in the crowded sports betting market, with a particular focus on customer experience.
Once everything is set and is running smoothly, PlayStars will then turn its attention to the Pennsylvania betting market. This will be the brand’s second launch in the country having partnered with Caesars. After PA, the Playstar brand expects to be in at least 3 additional states before the year comes to a close.
According to the CEO, Playstar has all the makings of an award-winning iGaming operator. The brand is confident in its offering so much so that it plans to debut its services in every viable state and is currently in discussions with various other market access collaborators and associates. Even though the brand may not be allowed to offer its services in some states, PlayStar’s CEO is confident that its ambitious but inclusive market access plan should bear the expected results.
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More partnerships are in the works
In May, PlayStar added further muscle to its online casino gaming suite ahead of its launch in New Jersey by teaming up with Evolution Gaming. As part of this deal, Evolution Gaming will supply PlayStar with its online live casino collection, as well as its wide array of RNG-based games. With Evolution Games’ award-winning games portfolio, PlayStar will be able to reach more and more players in New Jersey and beyond.
Under the terms of the deal, PlayStar’s customers will access Evolutions games via their phones or desktop for convenience. The live dealer games on offer will be streamed in real-time directly from the production studio in AC. That means as soon as PlayStar launches, its customers will have access to blackjack, roulette, baccarat, and several varieties of online poker.
In addition to the live dealer games, Evolution will also supply PlayStar with an extensive portfolio of slot games. Some of the titles that will be available for new Playstar customers include a broad range of slot games from both Red Tiger and NetEnt. Customers can expect titles such as Primate King, Starburst, Gonzo’s Quest Megaways, and many more.
Final Thoughts
PlayStar will continue to forge as many strategic partnerships as possible that will allow the brand to fulfil its mission to become the top iGaming provider in the country. The competition in New Jersey, as well as Pennsylvania, is already extremely fierce. Fortunately, PlayStar already has a strong foundation laid out to allow it to succeed in the American iGaming market.
