Oddsium is the first company operating in the casino development field to unveil a one-log-in-to-all mobile sports app. The developer has recently made an announcement that it will be setting up a base in the New Jersey market to cater to the vibrant market needs. The developer plans to introduce an innovative aggregator app into the Garden State business ecosystem by the end of the first quarter of 2022. The application, which will offer a straightforward betting experience, is expected to be smoother and smarter.
What we cover
Road to the American Market
Oddsium has roots in Sweden and was created by Krister Malm in 2012. Funded by various investors from the home country, the sports betting mobile application brings a new twist to betting user experience. The unified user interface on which it has been built allows players to access the platforms of all the available sports betting operators using a single log.
For sports bettors based in New Jersey, this mobile application opens up the market to great possibilities. From comparing odds to markets and choosing between sportsbooks based on the running offers, a one fits all log in unlocks greater opportunities for winning. In addition to that players can switch between providers based on their league, fixtures and live betting offerings.
Although most betting companies now have their own mobile version of betting apps, the creation by Oddsium brings a new concept to gaming. Those who would like to try the app can download it from App Store to experience the new delivery. Once logged in to the site, players are allowed to choose where to place their money from a list of multiple companies. It is more of a directory because live scores and the clear overview of all possible outcomes are provided for each of the available betting companies.
In the coming weeks, a lot of activity will be experienced in the US market as the Oddsium app tries to root itself in the market. The United States gambling market is a magnet for investors that are keen to reap the benefits of legalized betting. As more states adopt gambling as a legal economic activity, the incredible potential that lurks within this market will be unleashed. Given the unique nature of the Oddsium product, it is bound to influence a significant chunk of this market.
In September 2021, the revenue from New Jersey’s sports betting sector hit an all-time high of $1.01 billion. This impressive performance can be attributed to among other things the investment that has been poured into modernizing the industry. According to Krister Malm, who now serves the brand as group CEO, it is quite an honor for Oddsium to be operating in the same market as the industry’s top performers.
Malm’s excitement over legally penetrating the US market is based on the history of the New Jersey gaming market over the past few years. Even though the landing is in a single spot, the company management is optimistic that they will soon spread their feel to the other US jurisdictions. The CEO of Oddsium, Todd Kobrin, emphasized the need for sports bettors to be granted a choice. It is one thing to offer odds for different markets on a single platform but yet another to allow users to navigate multiple sportsbooks at once.
What Does Oddsium Have In Store For NJ Sports Bettors?
Through machine learning technology solutions, it is expected that all customers signed up on the Oddsium app will enjoy different experiences based on their betting habits. The app has been configured to store history data and then use this to customize the individual betting experiences. For a bettor with a user account on this platform, the speed and efficiency in which they place their bets will be enhanced.
With a single login button, each bettor with an account on the platform will be able to access real-time live scores ultra-fast, place instant sports bets on the available sportsbooks and be made aware of the outcome of their bets as well as the results of all the games wagered on a rolling basis. This saves time and most importantly calms anxiety that is common in bettors before they find out the outcome of their bet.
Before the benefits of the Oddsium app are rolled out to the other states, the goodness of this innovation will only be enjoyed for bettors in New Jersey. One of the notable advantages of being in New Jersey for this product is the unlimited access to various sports teams and league news. The simple user interface and cool design of the app is something that many players will find hard to resist. This ideally means that all the information pertaining to a certain team or their league will be available to players before, during and at the end for any bet placed.
The sportsbook landscape is currently characterized by different offerings that are products of existing casino brands. This creates a scenario where the sportsbook adopts content from the parent company so as to fill its online presence. With Oddsium, the future of sportsbook is bound to change for the better. The bettor of Colorado, Pennsylvania and Indiana better buckle up because the serving is soon landing on their doorstep.
Final Thoughts
With all the betting operators getting onto the gambling scene on a near-daily basis, some brands are likely to go for long periods of time without being used. Oddsium ensures that this does not happen because a player is able to view all available sportsbooks on a single interface. The effort involved in switching between platforms is also redirected to other things. This plus the fact that a player does not need to come up with a unique password for all the platforms they want to place bets on is a great relief for serious casino players.
