Oceans Casino has been hard at work to ensure that it has more than enough to offer the thousands of visitors that arrive in Atlantic City an unmatched sports betting experience thanks to its brand new sportsbook. Oceans has invested $5 million to renovate its bar, as well as merge it with the adjacent sports betting and gambling facilities.
The Gallery bar, sportsbook, and games facility will sprawl the 12,000 square feet where the existing sportsbook used to run. This new bar will be designed to stand out from all other bars in the locality. The bar will offer an all-in-one package to its guests that will see slot machines, tables, as well as video walls added to the setting. The video wall will allow the customers in the bar to have a 360-degree viewing experience.
The bar will also be linked to several other Oceans facilities in a bid to offer their guests a comprehensive experience at the resort. Those at the bar will also easily place their wagers without having to leave the facility. The sports betting services that will be offered at the bar will be made possible as a result of a pre-existing arrangement with USBookmaking.
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Partnership With Ilitch Has Made the Renovations Possible
At the end of 2021, Oceans Casino Resort announced that it would be building a multimillion-dollar sportsbook designed to offer its customers a more enhanced sports viewing and betting experience. The casino property located at 500 Boardwalk in AC announced that it would be investing an estimated $75 million to the renovation project for a complete makeover.
The renovation project will see hundreds of rooms added as well as the creation of a brand new dining and entertainment experience for its esteemed customers and guests. This project has been made possible thanks to Ocean’s recent partnership with Ilitch Organization. Ilitch announced that it would be teaming up with Oceans Resort in April 2021.
However, the sale of half of Oceans Resorts was not finalized to the Detroit organization until October 2021. Today, Luxor Capital, which is Ocean Resort’s primary owner and Ilitch organization have a 50/50 stake and share in all major decisions concerning the resort. This joint venture could not have come at a better time for Oceans Resort, which has been working hard to become a premier casino resort in Atlantic City.
Ilitch has years of experience in the gaming industry and could not be better placed to be Ocean’s strategic partner. Indeed, Ilitch owns and operates MotorCity Casino Hotel, which offers luxury accommodations, fine dining, as well as world-class gaming in Detroit. MotorCity is Detroit’s only locally owned and operated casino, which has allowed the organization to thrive in the region. Ilitch also runs businesses in real estate, as well as sports and entertainment.
The investment made by Ilitch Group will allow Oceans Casino to build on its already great name and position in the industry via continued expenditure on the popular property. A portion of the investment will also be directed to enhancing the customer, as well as staff experiences. In the last few months, the Ilitch organization has proven to be a great strategic partner to Oceans.
Ocean’s team has included new leadership positions that consist of some of the most sought-after executives in the gaming as well as hospitality industry in the country. Ever since Ilitch came on board, Oceans has continued to grow from strength to strength as it keeps solidifying its position in the market, as well as gradually gaining expanded market share.
With Ilitch’s investment, Oceans is now more than able to afford the $75 million renovation project this year. The renovation is expected to see more than 460 guest rooms and suites of various sizes added. Oceans has already commenced the construction on 12 floors of the resort and will end up adding 360 guest rooms and almost 100 new suites.
In addition to the new suites, the casino is also working on their non-gaming facilities and amenities. Included in the renovation plans is the addition of new culinary and entertainment experiences that will keep guests coming back.
New Casino Floor Design Was Already Unveiled in 2021
After becoming the only AC casino to boost its operating profits during the pandemic, Oceans announced that it would be investing $15 million on renovations that would include upgrades to the casino floor. In addition to upgrading the casino floor, Oceans also announced that it would be upgrading its various facilities such as pools, cabanas, as well as beach-related amenities.
This renovation saw the property debut new high-limit table game areas, a new Asian-themed gambling space, as well as 2 brand new guest lounges for loyalty cardholders. The casino floor was renovated at the right time, just as the state was lifting restrictions. Thanks to the new casino floor, Oceans is now offering its guests an evolved gaming experience that is suited to today’s market.
During this renovation, the casino resort installed new pathways all over the casino floor. These new pathways now allow guests to navigate their way easily between the games in the casino floor. This has been a huge complaint made by guests since the facility debuted as Revel Casino in 2012. In addition to the new pathways, the casino also introduced 250 new slot machines.
As part of the reinvestment into its property, Oceans also announced that it would be allocating more than $1 million to be directed to employee raises and bonuses. Oceans was one of the only casinos to triple its gross operating revenue in 2020. Oceans’ operating profit reached $21.8 million in 2020, which was an increase of $6.7 million in 2019.
Final Thoughts
As Oceans Casino resort continues to prove its dedication to offering the best experience for its staff and guests, people should expect even more developments from the brand in the future. Oceans has always enjoyed a prime central location and its move to advance its offering with unique experiences for guests will only help the brand grow further.
