Inspired Entertainment has signed a deal in which the gaming developer will be providing its releases of interactive games to Rush Street Interactive. RSI is a big brand in matters concerning sports betting and online betting in the US market. As per the terms of the deal which has just been concluded, the content which belongs to Inspired Entertainment will be available directly from the RSI gaming platform. This will happen due to platform integration that will guarantee players of timely delivery of titles once they are ready for the market.
Apart from gaming matches which are more or less uniform across many sportsbooks, casinos have an opportunity to offer a unique product. Various developers use various approaches in designing and executing casino titles but all of them ultimately want to thrill the player. This explains why some players prefer one gaming platform other the other especially for slots and other offerings.
Casino players in all US gambling hotspots are familiar with some common gaming titles. The first task for Inspired Entertainment following this agreement is to make sure that popular titles are available for players. Some of the North American jurisdictions which have been earmarked for priority availability of titles are West Virginia, Michigan and the vibrant New Jersey.
The popularity of Inspired’s games is highest in New Jersey and Michigan with great potential witnessed in the West Virginia market. During the launch of the partnership between Inspired and RSI, four of the developers well performing titles will be featured. Christmas Cashpots, Santa King Megaways plus the mega-hit Big Spin Bonus are some of the promotions that will be featured at the launch. North American casino players have received these games pretty well and they are the support that the partnership has been founded on.
According to the President and Chief Operating Officer of Inspired, Brooks Pierce, RSI has a solid reputation in North America. The operator recently launched Rusharena for its poker clients in NJ. Top gaming sites are among the partner organizations that work with the developer to deliver quality titles to their clients.
Pierce is confident that the partnership they have forged with RSI will help to launch their products in diverse gambling markets. The future looks bright for the company that has already begun working on scaling their operations into additional jurisdictions in North America.
What we cover
The Operations of RSI in America
Ever since the United States SC legalized countrywide gambling, there has been a rush for setting up casinos in various parts of the country. Interestingly, the gambling landscape existed far before the regulation but it has since become vibrant. Foreign players were also not left out in this exercise and there are brands that have many years of experience in the US market.
The first appearance for RSI in the US market was in 2016 when the gambling operator launched an online gaming casino site in New Jersey. PlaySugarHouse.com did so well that the brand expanded into Pennsylvania to offer the same product. The online casino site that was commissioned for PA market was the first of its kind in the state at the time. BetRivers.com sites are also a product of RSI but this product gained entry into the state of Indiana before any other place.
Colorado and Illinois are the other states where BetRivers.com operates. Apart from the United States where the operations of RSI are vividly felt, the casino operator is also active in Latin America. The company was also the first US based casino brand to establish a regulated and legal operation in Colombia. The RushBet.co sportsbook is a great resource for casino players who have a preference to online betting.
The Chief Executive Officer of Rush Street Interactive, Richard Schwartz, has also expressed excitement at the signing of a partnership deal. For them, this means that they have the first priority in game releases and new games hit their database first before becoming available elsewhere. The RSI platform will play host to gamed developed by Inspired. By providing their fans with a platform to check titles as they are released, they now have a permanent home for their games.
RSI brings to the deal a reputation of exceptional customer experience and innovative content which is unmatched in the market. The company officials have been observing the work ethic of Inspired and are so far satisfied with their commitment to growing the gambling industry. The choice settled on a company that was experienced in the market yet had not been around too long as to dilute its innovative capacity.
For the customers of the two brands which will now operate in mutual benefit to one another, the common language is rewarding loyalty. Both players recognize the contribution of their customers in growing them to their current position. The least they can do is offer an endless stream of entertainment and thrill. It will be quite a journey as these two independent brands work together to reward their customers with thrill and quality gaming.
Players of RSI will be busy exploring new games added by the developer and the management of the online gaming site is happy about it. They are confident of the quality of games as well as the entertainment value that their players will receive. Over the years that Inspired Entertainment has been in business, the brand has lived up to its reputation as a leading iGaming provider. Any company working closely with the developer for the sake of players is in for significant growth.
Final Thoughts
The forces of supply and demand dictate that a market setup survives due to the presence of suppliers and consumers. For RSI, this balance has been achieved by locking in the loyalty of Inspired Entertainment. The customer will have no choice but to be loyal because what they get following this arrangement is exclusive. The challenge now lies with Inspired to provide innovative content that will make the consumers want to stick around.
