FSB is an online casino giant that doubles up as a tech provider for sports betting companies in New Jersey. Recently, the operator has formed an alliance with USBookmaking based in Nevada. The partnership is quite strategic because FSB will now be able to gain control of the North American market.
This kind of alliance is growing in popularity especially for companies that want to enter the US market during this time when the market is still quite potent. The interested party forms a business partnership with an entity that is already licensed to operate in the United States. This ensures that paperwork is kept to a minimum and operations can begin as soon as the deal has been signed.
Following the partnership, USBookmaking will now trade on behalf of FSB. The target market will be betting and igaming investors who are looking to start casino operations from the ground. Apart from the complete gaming platform developed by FSB, USBookmaking will also offer PAM solutions for use in land based casinos.
The operations of USBookmaking will strive to guide new players seeking to join the industry but are clueless or have not settled on a specific platform on which to build their gaming model. They will act as a consultant and supplier for technology required to run an online based casino operation.
According to the CEO of FSB, Dave McDowell, the partnership with USBookmaking was inspired by the success that they have driven in the casino industry. McDowell is delighted to be teaming up with an organization that has been behind the success of many other casino operators in the United States. He was confident that this alliance will further position USBookmaking for accelerated business growth.
McDowell was also hopeful of the impact of the new partnership with USBookmaking – since gaming site operators will be hosting players on next generation tech platforms, they will effectively compete in the modern market. In the online market space in particular where the average user is exposed to new technology in real time, betting site operators will thrive.
On the part of FSB, having such caliber partnerships is only going to stamp their authority as a tech provider for the US gambling market. For a company that has already established operations in Iowa, New Jersey and Nevada, FSB is eyeing wider coverage in the coming months. This current alliance is one of the key strategies being used to ensure that these plans work.
According to the terms of the agreement, USBookmaking will propagate the business of FSB by forming close working relations with the traditional casinos. The purpose will be to ultimately provide bespoke betting solutions for their mobile, internet-based and retail operations. Part of the joint venture will be to offer a full package comprising igaming solutions, retail merchandise and PAM scalability across multiple states.
Commenting on the alliance, Bob Kocienski who is the CEO of USbookmaking reiterated the need for modern technology in the casino business. He acknowledges the fact that the US market continues to accommodate betting in its many forms and the only way to survive is for businesses to adopt new releases. Kocienski is confident that only businesses that will embrace technology will survive in the competitive US market.
Partnering with FSB means that partners have access to a full-tech-stack and in turn a chain of impressed operators and their players. The chief of USBookmaking is particularly happy that the leadership of FSB is focused and moving the company towards positive progress in the US.
Some of the offerings that USBookmaking is promoting on behalf of FSB is the SSBT. For such an impressive piece of technology, the company is confident of a positive reception in the market. For USBookmaking, the team is itching to get them out into the market.
At a glance, the SSBT is a complete 360 solution that is built with inbuilt agility that can be scaled to suit the business needs of an operator. This innovative product is expected to spark interest and drive demand in the long run.
Although states such as Nevada have built their casino industry over many years, the larger US market has just recently started opening up to the industry. The recent wave of betting regulation covers online and mobile platforms but the traditional land-based operations are fully licensed. For casinos looking to roll-out into new frontiers, this alliance is to be watched closely.
Operators with businesses in regulated markets should be on a rush to keep up with the trends. The modern consumer is not shy about what they want but also defines how they want it. This is the best chance for online based casinos to pay attention to what the market is offering and then match that to the needs of their players.
The wave of sports betting seemingly started in New Jersey and the market response there has been viewed by experts as the fuel that has influenced the rest of America. As the rest of the country tries to catch up with the Garden State, it will take more than the freedom to bet for bettors to stay loyal to a brand.
Final Thoughts
Alliances do not just happen; on one hand is the creator whose core strength is coming up with products that the customer wants and on the other is a marketer with a strong network for sales. Although FSB and USbookmaking both operate in the United States market, they are endowed differently. It is this difference in operations that has brought them together to not only build their capacity but also grow the industry as a whole.
The future is definitely bright for both operators and it will depend to a large extent on how much effort both are willing to invest in growing each other for the common good. USBookmaking is obviously used to shoving the heavy loads in this industry and are unlikely to disappoint.
