The proprietors of Ely’s Game Technology are keen to tap into all the great gambling goodies streaming out of the state of New Jersey. Just the other day, the gaming developer received the green light that would grant them power to conduct gambling operations in NJ. According to the terms of the license, US Bookmarking, which is a subsidiary of Elys, will be operating the Ocean Casino Resort’s Sportsbook for a period of 6 months.
The first day of the 6 months license which has been issued to the gaming developer by the New Jersey Division of Gaming Enforcement (NJDGE), was set as the first day of March 2022.accordingly, the validity of the license is subject to the ongoing approval of all the gambling related products that Ely’s will present for authorization.
Speaking on behalf of the gaming developer, Executive Chairman of Elys Game Technology, Michele Ciavarella expressed the company’s pride in being timely in their delivery. The engineering and deployment teams at Odissea working in collaboration with their counterparts in US Bookmarking ensured that the Ocean sportsbook was completed within schedule. Considering that the team demonstrated its efficiency while meeting rigorous standards set by the Technical Service Bureau of NJDGE, their achievement is indeed commendable.
Ciavarella revealed that the tech development company plans to continue engaging with NJDGE in the long term as it works on expanding its delivery portfolio. The future plans of Elys involve increasing the brand’s operational footprint as well as creating innovative and diverse products for the market. By living through the company’s current milestone, Ciavarella and the team have an opportunity to inflect on the reality of a North American expansion.
There are also casinos which Elys has partnered with to maximize its reach within the market and these too will benefit from the new license. Several of the company’s mobile platforms which have for a long depended on Elys will experience further development in 2022.
Ely’s has been providing technology solutions to industry stakeholders in the iGaming as well as online sports betting industry. The company is also in the business of making betting odds available to betting operators in the country and beyond. Currently, an average of 150,000 gaming events are serviced on a yearly basis. By leveraging its iGaming platform, Elys offers payment solutions management, dashboard management and third party integration to various betting operators.
According to US Bookmaking Operations Director, John Salerno, New Jersey betting continues to lead the US market in gambling revenues. The success of this state is to a large extent a product of the rich gambling performance of Atlantic City. There are established casino brands based in Atlantic City that work together to push legislation. Recently, all these establishments have undergone upgrades to include modern facilities that will encourage players to not only visit but also spend time playing.
Apart from the gambling houses that are distributed around the city, there are also resorts and other entertainment facilities within the same region. This is a great destination for carrying out official outdoor activities because of the mix of relaxation facilities.
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Ocean Casino is inarguably one of the prestigious properties that grace the area landscape. Built on an oceanfront, the resort boasts of 10 restaurants and 2 nightclubs in addition to the casino. If you walk on foot from the Steel Pier, it will only take you 7 minutes to get to the hotel resort. Inside the rooms is an aura of sophistication provided by among other things; modern décor, ceiling to floor high windows providing a view of the ocean, flat screen TV, Wi-Fi and a ton of extra space.
The management of Elys considers the partnership with Ocean as high potential in growing their presence in the market. The team expects that the teams that are in charge of leadership and operations in the NJ gambling environment are going to influence their staff to aim higher for increased revenue. If a large number of people are exposed to the unique offerings that the gaming developer has contributed to the market, this will automatically translate into higher and better profits. The greatest beneficiaries of this partnership are the bettors of NJ who will get to enjoy a wide array of sports betting products.
By acquiring US Bookmaking, Elys evolved into a company that not only develops games for the gambling industry but also offer technological supports to other businesses. The acquisition of US Bookmaking took place in September 2021 and since then has played a big role in shaping the sports betting industries. A large number of B2C operators now depend on US Bookmaking to offer them turnkey solutions for the sports betting industry.
With the partnership now a step closer to being realized, Ocean is back to its long term project that is aimed at delighting its clients. The gambling fraternity is eagerly awaiting the details of how the casino plans on offering bettors an unforgettable entertainment experience. Insider information indicates that the news will be broken in 2023 after the reinvestment budget of over $75 million has been used as planned.
The reinvestment will see the addition of over 460 suites and guest rooms in the accommodation portfolio. On the casino floor, guests will be treated to a limitless experience also courtesy of the reinvestment budget. For a venue that sits on an expansive 20 beachfront acres of land, the future holds great benefits for those who will interact with the gaming, meeting, and accommodation spaces.
Conclusion
The green light for Elys to set up a sportsbook station in Ocean Casino is a great achievement for both parties. With this partnership, both brands can now aid the other to achieve massive growth within the industry. The momentum of Elys appears to be growing and this is an indication of a company that does not shy away from the unknown. For the next 6 months, the gains made from this partnership will form lessons that will influence the direction of the entire industry.
Are you a New Jersey resident interested in playing online in our state and taking advantage of the best offers? Check out our curated list of NJ casinos, NJ sportsbooks and online bonuses. And if you are a poker player, please check our list of Best Poker Sites in New Jersey.
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* New customers only. 100% match bonus based
on first deposit of up to $500.
