Digital sportsbook operator and popular fantasy sports company DraftKings recently signed a multi-year agreement with Turner Sports, a subsidiary of WarnerMedia. This deal effectively gave DraftsKings exclusive rights to present its fantasy sports content and sports betting across various Turner sports properties. This deal will exclude NBA content, which FanDuel currently has the right to but will consist of all other major sports.
By offering exclusive sports betting content that’s directly integrated into Turner’s existing sports programming. It will be a symbiotic relationship that will benefit both businesses. As a result of this deal, DraftKings is now offering sports betting information that can be used by punters to make informed decisions.
DraftKings will also be able to supply Turners sports daily fantasy contests for Bleacher Report digital channels (including the B/R app), as well as any programming that does not involve the NBA.
What else do you need to know about this landmark deal?
What we cover
DraftKings to provide content
As per the details of the deal, DraftKings will supply Turner Media with tailored content segments, betting odds, and fantasy statistics, as well as editorial content and personalized automated alerts. This content is all designed to help bettors make calculated betting decisions, which is good for DraftKings. On the other hand, however, this content will benefit Turner Sports as it will keep the audience engaged and content.
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For example, TNT’s network might send out a push alert regarding a scheduled NBA game whose score is tied in the 4th quarter. Alongside this alert will also be DraftKings’ odds on the games based on this prediction. Once recipients of the push alerts click on the link to be through DraftKing’s site, it will collect a small referral fee.
Not only will such integrated content help to drive excitement and boost sports betting, but it will also boost ratings for the turner sports, which have been on the decline recently due to the pandemic.
This deal will fuel DraftKings’ and Turner Sports’ growth
Because regulated betting is quickly becoming a mainstay of sports entertainment today, this collaboration will help DraftKings reach even more audiences, further consolidating its position at the top of the industry. This deal was part of DraftKings’ far-reaching plan to maximize its exposure with a series of similar collaborations aimed at raising the company’s profile.
Sports wagering companies are still competing for brand exposure and a top market share position will consolidate their futures. This collaboration will expose DraftKings to a wider audience reach while Turner Sports will collect any referral fee if bettors place any wagers through their sites.
This isn’t DraftKings’ first deal this year
This isn’t the first such partnership that DraftKings has made. Recently, DraftKings signed a deal with ESPN giving the company access to the TV network’s vibrant and ready sports audience. As one of the most well-known names in sports with media assets across TV and radio, DraftKings will benefit from the exposure.
Micheal Jordan also recently inked a contract with DraftKings as did the Chicago Cubs. The company has so far managed to raise approximately $800 million in the second quarter, which brings its total cash position to a cool $1.2 billion.
This amount will provide DraftKings more than the sufficient liquidity it needs to continue its progress in the betting industry. As legal sports betting continues to infiltrate into American states, DraftKings, which is one of the best-reviewed sportsbooks as covered here, will only get bigger than it already is.
DraftKings shares have been on a rollercoaster
As sports betting legalization continues to sweep the nation, DraftKings is at the center of it all. DraftKings’ shares continue to soar and with such customer acquisition strategies, things will only keep getting better for the daily fantasy sports company. Sports betting continues to make waves and DraftKings will likely keep making such moves for the betterment of its business and shares.
DraftKings (NASDAQ: DKNG) offers lovers of sports and sports betting opportunities to profit from the industry as discussed here. With an upcoming professional golf Masters Tournament scheduled to begin in November, a vibrant NFL season, as well as the eventual return of more college football in October, numerous opportunities are rolling through fall into winter that will ensure this upward trajectory continues.
As DraftKings has proven over the past 10 years or so, when individuals engage in fantasy sports, they tend to consume more and more sports content. As DraftKings continues making such collaborations, the number of registered bettors will also go up.
Sports betting content will continue to become popular in future
When it comes to editorial coverage, the sports betting market is more crowded than ever. Numerous sports publishers including Bleacher Reports and others have created content verticals dedicated solely to sports betting. DraftKings’ partnership with Turner Sports isn’t anything new and fans should expect it to become the norm in the next few years.
Where media companies were once restricted to coverage, they are now looking to enter the sports betting business, spurred by the Supreme Court’s decision to overturn PAPSA’s sports ban. For media publishers like Turner Sports, entering the sports betting business through such deals is a logical extension of the sports coverage market. Sports fans should look forward to more such deals as the industry continues to grow by leaps and bounds.
Final Thoughts
Turner Sports is an industry titan and such partnerships are vital for helping to boost viewership among TV audiences. As more individuals gain legal access to sports betting, they are likely to become interested in articles and videos that will help them make more informed decisions. The content created and shared by DraftKings could be just what is need to turn non-bettors into experienced bettors.
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