Most bettors don’t need to be introduced to DraftKings. The US-based daily fantasy and sports betting supplier and operator has been making waves in the American sports betting market since its inception. DraftKings’ move to join the International Betting Integrity Association (IBIA) is expected to improve the level of integrity in the sports betting market internationally, which is not just great news for punters but the industry as a whole.
DraftKings will join other operators across more than 15 regulated US, as well as international betting markets, in the fight for the eradication of suspicious gambling activity worldwide. The IBIA CEO Khalid Ali had this to say about DraftKings’ partnership “The association is pleased to welcome another leading name in the regulated sports betting industry to its ranks. DraftKings operates in a truly global business landscape,” commented.
The addition of DraftKings, which is one of the leading sports betting trading platforms as covered here, will give IBIA a momentous boost to its already far-reaching worldwide regulated sports betting market. This decision to join the world’s biggest voice on integrity for the licensed betting sector demonstrated DraftKings’ intent to uphold the transparency of the industry on all levels.
This means that DraftKings customers can further be assured of their safety and security especially when it comes to transacting real money for gaming. This agreement will supply DraftKings’ private operator sportsbooks customers with unmatched trading and risk management protection.
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The IBIA has been calling on all relevant parties in the sports betting data supply chain, including DraftKings, to develop a set of international best practice standards for all casino operators. The integrity overseer has been in support of such collaborations because it believes that it will ensure high standards of data and transparency in the field, which will in turn result in the higher quality of betting products generated through the use of data.
The need to uphold the reliability and credibility of sporting event data has always been of paramount importance for all parties in the casino business. The challenges that have been brought about the pandemic have only helped to highlight the fact that robust data chains are more necessary than previously envisioned.
Such partnerships have a clear benefit for everyone involved in the data supply chain as it will lead to higher levels of precision and transparency. Once more operators continue to hop on board, it will help to eliminate debilitating incidences such as match-fixing attempts, which harm the industry, as well as any bettors involved.
What we cover
About DraftKings
DraftKings has grown to become a leader in the U.S.-based sports technology and entertainment market. The company was created to offer sports fans and punters alike betting opportunities across a range of fields including regulated gaming, digital media, as well as daily fantasy. The company was founded in 2012 by founders Jason Robins, Matt Kalish, and Paul Liberman and has grown to become one of the most recognizable names in the industry.
Today, the brand boasts over 11 million registered customers and is accessible in 8 countries and it offers 15 different sports categories. The DraftKings sportsbook was launched recently in 2018 after the Supreme Court gave states the go-ahead to regulate the industry as they see fit. It also recently became a publicly traded company as discussed here.
DraftKings is readily available in all the states that enjoy legalized sports betting in America including Mississippi, Indiana, Iowa, New York, West Virginia, and of course, the sports gambling capital of America New Jersey as covered here. Headquartered in Boston, DraftKings has offices internationally, as well as across the nation in areas such as San Francisco, Vegas, New York, as well as New Jersey.
DraftKings has been able to grow in such a small space of time thanks to its unique offerings as well as its continued effort to create partnerships with major sports leagues. So far, DraftKings has partnered up with the NFL and PGA Tour as the official daily fantasy partner. It is also an authorized gaming operator of the NFL, MLB, as well as the NBA.
About the International Betting Integrity Association
The International Betting Integrity Association didn’t always go by this name. Previously, it was known as ESSA or the European Sports Security Association but it rebranded in 2019 as part of its effort to increase the monitoring of the industry’s integrity issues. ESSA was founded in 2005 and started as a non-profit organization representing betting operators across 6 continents.
IBIA’s monitoring and alert tool was created to monitor the industry as well as to detect and report any suspicious betting activity in the industry. Over the years IBIA has partnered up with some of the top sports betting and gambling regulators to use betting data to penalize corruption in the betting sector.
Other than DraftKings, IBIA also represents other industry giants such as William Hill, 888sport, Interwetten, BetStars, Sky Bet, and more.
Final thoughts
As a truly international entity that enjoys significant business across the media and professional sports sectors as well as betting, the IBIA’s effort to uphold transparency in the sector is commendable. DraftKings’ decision to join this association will not only help to make the industry better but it will also guarantee the safety of bettors.
Trust has always been imperative for the betting market. Over the years, IBIA has been at the heart of ensuring unmatched integrity and quality control infrastructure in the industry. And this partnership with DraftKings will ensure that this objective will continue to be at the heart of its operations. Betting and integrity should be inseparable and such partnerships will only help to elevate the game further.
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