It is a touchdown moment for Caesars Entertainment as the betting brand is celebrating its new position in the betting market. In collaboration with Fiesta Bowl Organization, Caesars will now be working together with the College Football Bowl. This is the first partnership of this nature between a sport betting company and a college sporting association.
According to the agreement, it has been agreed that there will be increased focus on the nature of sports experience offered to fans of American College Football. The success of the partnership will be measured according to the level of interaction and engagement reported by the fans. In addition to that, Caesars Entertainment has rolled out plans to cultivate a culture of responsible gambling among the fans so that they are as close enough to the thrill of sporting.
Speaking on the partnership that has just been forged, the chief marketing officer of Fiesta Bowl, Jose Moreno terms this as a new frontier in the college sports arena. He reiterates his company’s commitment to focus on the fans above all else so as to safeguard the integrity of those who support sports from the lowest levels.
The ultimate goal for those who watch and follow up on the action of college sports is to get entertained by the next crop of professional football players. If fans can be encouraged to love the game so much that they support their favorite teams whether they win or lose, the level of college football matches would be unparalleled.
Caesars Entertainment is not the only company in the betting industry of NJ that had expressed interest in partnering with Fiesta Bowl in this regard. In fact the level of interest that many other sports betting brands had expressed was more than the operator could accommodate. The best approach and that which landed on Caesars involved comparing brand mindsets.
Setting a new standard was quite a remarkable achievement for the management of Fiesta Bowl but it could only be possible with an industry partner. Teaming up with a like-minded industry player with a significant influence in the market is going to help in elevating the level of offerings that the league has to offer.
Caesars Entertainment appeared to be a great match because they stood out for their longstanding commitment to setting new standards in the betting world. There are already engagement initiatives that have been drawn up and these will to a large extent promote the mission that the partners aspire to accomplish.
Initiatives such as dedicated fan lounges to cater to college stadiums will be established in the Guaranteed Rate Bowl as well as PlayStation Fiesta Bowl. This initiative will be boosted by making Caesars to take up the role of title partner in both of these events.
When it comes to activities away from the pitch, Caesars Entertainment will continue to play a huge role. As the title partner for both events players and fans will recognize the brand from all the promotional materials used. Likewise, the betting provider will be the presenting partner at the Arizona Bank and Trust Fiesta Bowl Kickoff Luncheon held annually.
When asked about the general mood at Caesars Entertainment following this new development, the Chief Development Officer in charge of Digital Marketing operations, Dan Shapiro, expressed excitement. The fact that the two entities were working hand in hand to make college football fans a part of the sporting action was quite commendable and a fulfilling initiative for them.
Shapiro is happy that his company was working alongside Caesars Entertainment to spread awareness on the importance of responsible gaming practices to all those who are interested in and participate in sports betting. The only reason fans will for instance pay to watch a football match is their level of passion for the game. That fact that college sports fans are passionate about their favorite teams is therefore undisputed.
The main offering that will come out of this new partnership is the unique customer experience which players will soon begin to fill their pockets with. Every bet that a player places earns them more than the actual value courtesy of the innovative Caesars rewards scheme.
New Jersey betting already set a pace for all the other states around the US to follow and the influence is gradually catching up. In a statement released recently by the state government of Arizona, there is every indication that the jurisdiction will soon be flooded with investors and businesses ready to boost and benefit from the gambling industry.
One of the first opportunists to show interest in this market is Caesars Entertainment. The betting operator already has a business plan in place; to take up the investment opportunity with a focus on expanding its presence in the Arizona market. A classic approach to this goal will be the integration of its innovative technology-forward platform at all college sports matches in the state.
Final Thoughts
The name Caesars Entertainment rings deep in the minds of those who have been in the gambling industry long enough. Actually, if you remember a time when all casino related activity happened within the confines of a brick and mortar establishment, then you must have heard of the brand’s existence more than 20 years ago.
Well, times have changed and this has led to the evolution of sports betting as we know it. The gains are obviously commendable and there is every reason to celebrate for what the industry has achieved so far. Allowing fans to place bets on college football events will in a great way change the perspective that players have about their performance. They will desire to offer more value because it is costing someone their money.
In the coming year, college sports fans are going to be treated to an array of educational based sports opportunities sponsored by both Caesars Entertainment and Arizonan sports wagering and gaming industry.
