SuperDraft has strengthened its position in the daily fantasy sports market by partnering up with Game Play Network. Owing to this partnership, Game Play will distribute casino-style games to SuperDraft, which it will add to its existing roster of free-to-play sportsbook products in addition to its existing daily fantasy sports product.
This partnership with Game Play Network will allow SuperDraft to further expand its reach as iGaming continues to proliferate. With Gameplay’s support, SuperDraft’s customers will now have access to engaging ways to gamble and win. Game Play Network has been around for a while and operates one of the best-reviewed B2B iGaming platforms.
This platform allows casino operators such as SuperDraft to offer punters real money gambling opportunities. Game Play is such a name brand in gaming that it has brand partners in more than 40% of the country, thus making it one of the most highly sought-after iGaming service providers.
SuperDraft, on the other hand, has a strong presence in more than 35 states. SuperDraft stands out from other Daily Fantasy companies because of its unique multiplier game mode that’s the only one of its kind in the market. Any operator that teams up with SuperDraft therefore immediately strengthens their position in the super crowded sports gambling landscape in the country.
SuperDraft’s multiplier model stands out from the rest because it replaces the conventional fantasy team salary cap with a multiplier that’s typically added to each gambler thus giving them maximum flexibility. Multiplier caps also create more opportunities for participants to win.
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SuperDraft and Caesars partnership still going strong
At the start of this year, Caesars Entertainment made one of its most strategic investments yet when it acquired the daily fantasy sports platform SuperDraft. Caesars invested in SuperDraft to complement its already thriving mobile sports betting and gaming network by adding a Fantasy Sports product for its customers. SuperDraft has been instrumental in helping to strengthen Caesars Entertainment’s reach not only online, but in its brick-and-mortar casinos as well.
When it acquired SuperDraft in January 2021, Caesars took a minority equity position with an option to increase its stake fully as time progressed. This has greatly allowed SuperDraft to take up a dominant position in the country’s daily fantasy sports industry. And now, it appears that SuperDraft will make its position even more dominant with this new partnership with Game Play Network.
When Caesars acquired SuperDraft, it joined other renowned Caesar’s online brands such as Caesars Online Casino and World Series of Poker. William Hill will also join this group once Caesars completes its acquisition. With all these partnerships, Caesars now boasts a full slate of online gaming, as well as mobile gaming channels to create one of the strongest ecosystems in American gambling.
With SuperDraft now venturing beyond betting contests to include more casino-style games, Caesars will consolidate its position in the iGaming market. Another casino operator that has ventured into the Daily Fantasy market is Bally’s. Not too long ago, Bally’s acquired Monkey Knife Fight to expand its access among potential new gamblers. Caesars also acquired an equity stake in DraftKings in 2019.
Why are operators backing Daily Fantasy Sports even though sports betting has never been stronger?
Seeing as though half of the states will have access to some form of legalized sports wagering by the end of the year, it may seem like an odd time for investors to be acquiring DFS companies such as SuperDraft and Monkey Knife Fight. But with the recent explosion of DFS, it’s easy to see why traditional sports punters would gravitate towards this now and much more advanced step up from no-stake games of Daily Fantasy.
Numerous DFS startups are looking for ways to occupy the vibrant and already profitable sports betting market and operators like Caesars and Bally’s are stepping up to cater to this demand. DFS has produced 2 top-notch operators in sports betting and daily fantasy is also producing some top of the cream startups.
DraftKings and FanDuel, 2 DFS companies that are now running the country’s sports betting market did not join the sports betting market until it was legalized in 2018. These 2 companies did not start directing their attention and resources to sports betting until the Supreme Court repeal PASPA. While the capital invested into DFS startups has dropped off since the 2010s, the hype that DFS generated during the pandemic when all sports leagues were canceled last year has now created a fresh opportunity for investors to look into DFS again.
If you take a close look at all the DFS companies that are currently thriving, you will realize that they are all companies that did not exist before sports betting was legalized. The momentum behind sports wagering has helped to reignite investor interest in Daily Fantasy Sports so operators are using DFS to extend their reach even further.
Companies like DraftKings and FanDuel have proven that DFS and sports betting can co-exist well and even offer opportunities for cross-promotion. The companies that will ultimately emerge as industry leaders will boast multiple pieces to offer customers- and daily fantasy, in general, is becoming a core offering that sports betting lovers are leaning towards.
Final Thoughts
DraftKings and FanDuel used to be the only companies offering bettors a sportsbook, betting games such as survivor pools, iGaming, as well as real money fantasy. As such, it comes as no surprise that they’ve climbed to become the top 2 operators in regards to the market share. Now that Bally’s and Caesars now also have fantasy sports content, the competition is about to get stiffer and stiffer.
Daily Fantasy has proven to be the best real money tool that sportsbooks are using to attract new customers. And with more states legalizing live mobile sports wagering, there are plenty of opportunities for DFS companies and sportsbooks to partner up so that as many customers and punters can be acquired as possible.
