Betway is a well-known online gaming company that has operations in multiple countries around the world. The operations of Betway are quite scattered and many people are not aware that the operator has roots in the UK – well, it sponsors the English Premier League so a few might have guessed. In a move to further increase its areas of operation, Betway has entered a deal with Digital Gaming Corporation (DGC).
The online betting giant will use DGC to enhance its digital content and provide superior customer experience in 10 target US states. World renowned for its exemplary performance as an online gaming provider, Betway has active operations in more than 20 global markets. The partnership comes at a time when DGC was also on the lookout for a partner that will work closely to achieve long-term strategic ambitions.
For DGC, this new chapter means that they have a chance to spread wings further into the US market. Two popular Betway offerings that the market is aware of are the Betway Sportsbook and Betway Casino. In addition to listing sports events that their players can bet on, Betway offers poker, bingo and slots.
Although they have grown their brand around sports betting, the online casino operator offers players on their site an opportunity to win games beyond the sporting world. By entering the United States market at this time, Betway is focused on tapping into a market that is slowly opening up the economy of most states.
The greatest advantage with the betting operator is that their platform has been optimized for desktop as well as mobile. This makes it quite accessible especially at this time when most people have been forced to stay indoors due to the Covid-19 pandemic.
What we cover
The nature of the agreement
DGC operations have been promoted under the Betway marketing campaigns as a technology and content partner. The tech arm of this agreement will be tasked with offering sports betting from various angles. Players will also benefit from in-game betting for every single match from the European and United States Professional leagues. The offering will be replicated to all the 10 locations where Betway is going to set up shop.
In an effort to enhance sports participation for fans and gamblers, the DGC/Betway alliance will make it possible for players to follow games through livestream. Some of the other features that players will enjoy following the partnership are Partial Withdrawal, Early Withdrawal and Bet Builder. For these two companies, the common ground on which the agreement will be grown is responsible gaming and player safety.
Entry of Betway into the US market
Speaking at an interview on the agreement that has just been effected between Betway and DGC, Alan Alger of Betway revealed that his company will now be able to freely use the DGC brand in its marketing campaigns and vice versa.
Although Betway has made the first step in growing its operations in the United States market, it is not the only betting provider that thinks that the US is a great destination for gambling business. Following an agreement that was signed in September 2020, between BetMGM and DGC, the first location to benefit was New Jersey. The agreement focused on the supply of slots machines that would give New Jersey players a large database of online slots to pick from.
It is a fact that the Covid-19 pandemic has speeded up the process of opening up the United States as a gambling destination. This rapid growth is what has been attracting many global casino sites operators to invest in the new markets as they become regulated. A year ago, Kindred Group which is well known internationally, launched Unibet with a base in Malta. The operator now has active partnerships in California and Arizona.
Unibet is approaching marketing in an unconventional manner. They are in partnership with the Fort Yuma Indian Reservation Quechan Tribe. A major part of the agreement concerns enhancing retail sports and online operations. The plan is to launch in both destinations simultaneously but the outcome will depend on how well betting legislation will be implemented.
In the near future, it is expected that Betway will enter more agreements as they focus on conquering the 10 US states they have been eyeing. Hopefully, operations will begin within the next few months, before the Covid-19 situation has been dealt with so as to take advantage of the minimized movement. Since the operator already has an excellent reputation among players and partners, it will not be too hard for them to find willing collaborators to accomplish their mission.
Betway sportsbook review
From the generous offers and user friendly gambling regulations, many Betway members have no doubt about the excellence of this betting platform. In short, Betway empowers its users by making available bets from various markets but letting them to decide if and when to bet.
The platform does not offer outstanding bonuses, but what they present before their customer is more than many expect from a casino operator out to make a profit. The staff on the customer support lines are not only professional but also easy to communicate with.
Betway has clearly worked on its first impression because the initial glance of the home page speaks volumes as to the nature of skill that went into its design. Whichever platform a player is using, the navigation is easy and straightforward. Like fine wine that gets better with time, Betway improves the features of its user platform regularly to keep their fans happy.
Final Thoughts
Although this is not the first partnership that Betway has entered to improve its standing in the market, the outcome will go a long way to add up to the profits of the company. With this approach, the company can expect profits from the first day as opposed to instances where a company scales all by itself. Even after the Covid-19 situation, Betway has laid all the groundwork for a profitable run.
