The Betway app is offering customers a $250 risk-free wager when they sign up and download the brand’s sports wagering app. New users will get access to the risk-free wager, which is Betway’s most recent promo for its customers in Indiana, Pennsylvania, Colorado, Iowa, as well as New Jersey. Punters from any of these states can sign up and access their risk-free bet along with all the other top features that Betway has to offer.
Thanks to the signup offer, new players can claim the Betway promo without any repercussions. This means that if a new user signs up and places $200 on an NHL match and that user loses, the Betway app will refund the player $200 in free wagers.
Betway launched its app in Arizona and the app has since seen some great traction in the state. Betway teamed up with Digital Gaming Corporation, as well as the San Juan Southern Paiute tribe to be able to start operating in the state. Betway’s access to the market in Arizona was Betway’s 6th license in the US market.
Before launching in Arizona, it was already operating successfully in Indiana, Pennsylvania, Iowa, Colorado, and the Garden State. In New Jersey, which has grown to become one of the most successful wagering markets in North America, Betway launched operations last year in August just in time for the NFL regular season in the country.
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Betway Forges Partnerships as It Continues to Grow in the US Market
Last year in June, Betway forged a partnership with Cordish Gaming Group, which gave the sports betting operator access to the Pennsylvania gambling market. A month later in July, Betway also became the official wagering partner of Eintracht Frankfurt FC, thus securing and strengthening its presence in Germany.
As a result of Betway’s partnership with Eintracht Frankfurt FC, BetWay now enjoys prominent branding at Eintracht Frankfurt’s stadium. Eintracht was the second team from Germany to team up with Betway after collaborating with Schalke 04. With both partnerships, Betway customers also now have access to the hottest Bundesliga action, which is one of the most followed soccer leagues in the world.
BetWay is also the official wagering partner of the Mercedes Cup Tennis tournament. The Mercedes Cup is a high-profile tennis tournament that often welcomes participation from some eminent players. In the past, the tournament used to be referred to as the Stuttgart Open but has since rebranded since attracting a sponsorship deal from Mercedes Benz. The partnership between Betway and Mercedes Cup is expected to last for 3 years alongside other cup sponsors the likes of Emirates and CG Elementum.
Just recently in March this year, Betway continued its plans for expansion in the Eastern European betting market after it debuted Betway.bg in Bulgaria. The debut of the brand in Bulgaria now marks the 12th country in Europe where Betway’s offerings are accessible. Betway has Business to consumer licences in several European markets including the UK, Portugal, Malta, Germany, Denmark, Ireland, Spain, France, Sweden, and Belgium.
BetWay was given license to operate in the country by the National Revenue Agency, which is responsible for overseeing online and brick-and-mortar betting activities. Betway was also granted a license that allows it to operate in Poland. However, the gambling brand is yet to debut its services in the state due to Super Group’s SPAC merger with Sports Entertainment.
BetWay is also not losing its focus on expanding in the US market. Most recently, Betway made headway in the US sports betting market when it teamed up with Simplebet. This collaboration with Simplebet effectively gave Simplebet to all the markets in which Betway operates. In return, Simplebet’s micro wagering products are now available on the Betway platform thus giving its customers more variety.
At the beginning of the year, Genius Sports also extended its partnership with Betway. As a result of this extended partnership, Betway now has access to Genius’ Live data and live trading solutions. Owing to this new access, Betway will now have the ability to implement real-time data and prices to its sports wagering products and services.
BetWay further expanded its presence in Latin America when it became the exclusive partner of the Stock Car Pro Series in Brazil. This is the first motorsports deal that Betway has secured, which will certainly help to improve the brand’s reach greatly. The motorsports sports event is one of the most highly anticipated events in the country and this collaboration will help to boost the brand’s presence and awareness in the region.
Owing to this partnership, Betway’s branding will be available across the race tracks and will be visible to all the people that watch the event live or on TV. This year will be the first time that the Stock Car Pro Series in Brazil will allow live audiences for the first time since the pandemic broke in 2019.
In addition to having its branding displayed prominently, the 2 organizations will also collaborate to produce and deliver exclusive content across various social media channels. In February this year, BetWay also announced that it would become the official wagering sponsor of the Milwaukee Bucks. This partnership will now introduce the Betway brand to the Bucks supporters and fans.
Final Thoughts
Betway by Super Group debuted its online betting products in 2006. At present, Betway has several strong partnerships and deals with some of the most popular sporting leagues in the world. Betway has a strong relationship with various NBA teams including Chicago Bulls, LA Clippers, Golden State Warriors, as well as the Dallas Mavericks. Overall, Betway has forged 8 NBA partnerships just in the last year alone.
In addition to these NBA collaborations, Betway also has deals with several NHL teams including the NY Islanders, the New Jersey Devils, as well as the Philadelphia Flyers. As the brand continues to expand in Europe and the US, such partnerships have helped to greatly enhance Betway’s experience with its customers. BetWay is one of the fastest-growing brands in the North American sports betting markets.
