The National Hockey League (NHL) will from now onwards have a representative in the betting circles. Connor McDavid has entered the history books as the first athlete from action sports in the top four leagues in the United States to work closely with a sports betting brand. In his new role as Brand Ambassador, McDavid will align his sports career to the promotional activities of his employer, BetMGM. This is according to the deal which the current captain of the Edmonton Oilers has signed with the betting operator.
Apart from his current engagement as a hockey player, McDavid is also the captain of his team. BetMGM is a leading iGaming operator in the US market and partnering with the hockey league player is definitely going to improve their reception among hockey fans.
What we cover
Signing Up an Active Athlete
In the past, the job of a brand ambassador in the betting industry has been given to former athletes; often retired from their teams. Although some of them are past the age where they can play active sports, the majority are still in great shape. This is however the very first time that an athlete who is still engaged in active competitive sports has been signed up as a betting brand ambassador.
NHL fans across the United States are familiar with the performance of this athlete on the pitch. His high profile ranking with the fans of the sport is what BetMGM is looking to leverage on with this engagement. The direct result of this business association is that new audiences will be persuaded to start gambling. By using McDavid’s own images and popularity in the US and beyond BetMGM is going to capture the attention of many people.
In the next release of BetMGM marketing and promotional material, the public will be treated to imagery of McDavid. There will be the same level of imagery on social media platforms of the NJ sports betting operator as well as forums where a brand representative must engage with fans directly. All these activities will tap into the great talent that the hockey world so fondly reveres McDavid.
Weighing in on the partnership that he has signed with BetMGM as brand ambassador, McDavid commented on how excited he was to be joining such a vibrant brand. Referencing the joint venture between MGM Resorts and Entain, McDavid is certain that working hand in hand with this betting brand is a good strategy for growing the popularity of jockey.
Based on the expansion of BetMGM over multiple states across the United States, the hockey captain considers his new deal as a professional achievement. There is no doubt that the casino brand will be part of the New Jersey gambling future and it is such an honor for an athlete of his caliber to be a part of it. Apart from the gains that this alliance is going to have on his career, McDavid is excited to be sitting on the same table with his role models. The likes of Kevin Garnett and Wayne Gretzky are people that he deeply admires and looks up to for inspiration – they already work for BetMGM as brand ambassadors.
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Who is Connor McDavid?
It is common knowledge that making it to be team captain requires a high level of prowess in a game. That explains Connor McDavid’s position as the captain of the Edmonton Oilers. With all due respect, McDavid has earned his position as brand ambassador of BetMGM just like he earned his spot in the team. History will remember McDavid as the youngest captain in the National Hockey League by 2022.
For a mere 19 year old, his consistent performance in the league has caught the eye of many, on and out of the pitch. One might be tempted to think that this hockey super play has a long sports life ahead of him. Well, he has already bagged all the imaginable awards that are issued to exemplary hockey players around the world.
Some of the awards that grace his roll of achievements include; Ted Lindsay Award, NHL’s MVP, Hart Memorial Trophy and Art Ross Trophy. The marvel of his accomplishments is not only in their number but the short period it has taken to get them. McDavid will be honored now and in the future as one of the legends of the hockey game.
Grand Welcome From BetMGM
When speaking of the new engagement that will make Connor McDavid a familiar figure in and around BetMGM properties in New Jersey and elsewhere, Matt Prevost first congratulated him. The CRO of BetMGM then went on to welcome the brand’s newest ambassador. His track record as a professional hockey player is well known and Prevost did not shy away from commending his great sportsmanship.
The ice has been a great companion to McDavid and that is why he had got many accolades to speak about. BetMGM was proud to have as its ambassador a young player who is still at the center of hockey action. Any more wins that McDavid is going to bag after this deal are going to be celebrated in a special way. Prevost goes on to reveal that his company is looking into North America to identify other BetMGM players.
The BetMGM brand has been one of the most vibrant gambling entities in AC for a long time. In the month of March, the company joined hands with the NCPG to create awareness on program gambling. A month before that, they had been involved in extension of a partnership with the National Hockey League in February.
Final Thoughts
Connor McDavid is the newest employee on the BetMGM payroll. He’s presence at the company is expected to tweak the financials positively. Especially because his performance in hockey is nothing short of exemplary. Engaging an active member of the NHL is quite a clever business strategy and something to emulate.
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