AmAff has debuted a new media hub for sports bettors in the US known as Props.com. AmAff, which develops media sites, content, as well as apps for sports, betting and iGaming punters will use Props.com to supply punters with wall-to-wall coverage of everything from insights and analysis to news and trends in the sports betting world.
Props.com will be a great resource for punters in the country as it will deliver the sports wagering experience straight to the people- just as if it was being delivered on the floor of a brick-and-mortar sportsbook. Props.com will take punters behind the counter, sharing relevant information on where the action is, which teams are performing well and which aren’t, by-the-minute sports betting news, and so much more.
The premise is simple- to provide entertaining yet informative and actionable content to sports betting fans. Launching Props.com is just one facet of AmAff’s multiple-stage expansion plan. AmAff also has several similar platforms including BetPrep.com and Wagers.com. Other content curation platforms that the brand is in charge of include the fastest growing sports betting podcast network in the country that consists of various well-known names such as Givin’ Props, Props City, Givin’ Futures, and Hot Read Hits.
AmAff hopes that this huge network will provide sports betting companies the marketing opportunities they so badly need to acquire new customers. The content generated by these content brands will allow Amaff to build the first at-scale affiliate organization that is focused solely on the legal US sports betting and online gambling market.
What we cover
AmAff gains access to New York’s newly legalized market
AmAff, which is a division of FanUnite, received authorization to provide customer acquisition services for licensed sports betting operators in New York following the recent legalization of sports betting in the market. Sports betting commenced in New York on Saturday, January 8th, 2022, which now means that AmAff now helps various sportsbooks attract new depositing customers to their various platforms.
American Affiliate has the network and is uniquely positioned to help sportsbooks in New York attain their primary objective, which is to secure the largest share of the burgeoning online sports market. AmAff will therefore offer sportsbooks in the state its market-leading array of digital and retail activation assets.
AmAff has been waiting for months for the launch of the sports betting market in the state and has thus been laying the groundwork to make sure that it successfully builds on its position as the top live activation brand in the country’s gambling industry. In this sense, AmAff will rely heavily on all its assets including Props.com, Betting Hero, and others to engross and capture a share of the millions of existing and prospective sports punters in New York.
According to projections by experts, New York is slated to become one of the biggest active markets for online sports betting in the country. It is predicted that the state has the potential to generate an excess of a billion dollars in yearly revenue when the market reaches maturity. FanUnite acquired AmAff in November 2021 in one of the most significant milestones for the brand.
The transformative partnership now provides FanUnite with accelerated growth. As a result of this partnership, FanUnite now owns and operates an unparalleled customer acquisition portfolio, paving way for it to leverage tech and assets to capture share in one of the fastest-growing sports betting and online wagering markets in the country. US sportsbooks and online casinos are today spending billions to attract and retain new punters. AmAff has access to the technology that gives sportsbooks and iGaming operators this opportunity at a much more affordable cost.
AmAff still formulating new shows for their platforms
AmAff is doing everything possible to attract as many sports listeners as possible. Just before the end of November last year, it added 2 more names to its already vibrant roster of personalities. Popular and experienced bookmaker Dave Shaparan and well-known sports betting talk show host Matt Perault, as well as director of new media at AmAff teamed up to create a new show- The Bostonian vs. the Book.
The Bostonian vs. the Book show will be hosted on Props.com and will feature a live stream, as well as access to the podcasts. Perrault has emerged as one of the most popular radio show hosts having hosted the Pushing the Odds podcast, which often featured guest interviews from all over the world. The Bostonian vs. the Book is one of the many sports betting podcasts that have emerged in recent times.
Podcasts have become widely popular especially among sports betting fans, as well as sports lovers. Podcasts are great for listeners as they discuss a wide range of topics from props and predictions to sharing betting tips and tricks. One of the most well-liked shows on the AmAff network includes Bet the Board, which features Todd Furham. There is also Daily Wage, which is hosted by Doug Kezirian, and Beating the Book hosted by Gill Alexander.
As more and more states continue to welcome legal sports betting, this will translate to even more ready listeners for the growing number of podcasts in the sports market. Last year, several more states legalized sports vetting including Connecticut and Arizona.
Additionally, across the pond, Canada also legalized single event wagering with the approval of Bill C-218. FansUnite, which is headquartered in Vancouver, already has a vibrant presence in Canada, which will make it so much easier for it to establish itself. Once it does, AmAff will also have access to the growing market.
Final Thoughts
Affiliate marketing is one of the fastest-growing marketing strategies for sports betting operators and companies such as AmAff provide these services. Wagering affiliate networks link mobile publishers with affiliate programs that permit them to promote betting-related offers, which often include sports, horse races, and other events.
Affiliates, therefore, generate revenue for each successful customer that is activated. Sports wagering offers an especially profitable niche for affiliates like AmAff, who are looking to provide this service to operators that want to stand out in their various markets.
