Celebrated gambling and entertainment operator 888 Holdings recently inked yet another worthwhile partnership deal as it continues with its journey towards even more expansion. 888 Casino signed a deal with MGA Games in line with the gaming provider’s mission to supply all its customers with innovative and industry-leading online gaming products.
Due to this partnership, 888 Casino customers will now be able to enjoy some of MGA Games’ biggest productions. This means punters will now be able to peruse titles that run the gamut from Chiquito to Aramís Fuster, and classics such as CSI Miami, La Fortuna del Lejano Oeste, and more.
Joan Sanahuja, the current CEO of MGA Games, had this to say about the deal, “it has been a pleasure working with the 888casino team. The fact that an operator as prestigious as 888 Holdings has chosen us to continue their expansion in the Spanish market does nothing but reaffirm our position as frontrunners of content provision in the iGaming sector”.
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What we cover
A great year overall for 888 Casino
888 Holdings has made great strides this year to become one of the most well-reviewed operators as we’ve discussed here. The group started on a high note at the beginning of the year, thanks to its partnership with gaming solutions provider, Inspired Entertainment. This means that 888 now enjoys a selection of Inspired’s interactive games, lottery products, sports offerings, as well as virtual sports.
Just recently, it also signed a deal with the NFL to become the league’s official partner in the UK and Ireland. Under the terms of this deal, the sports betting and iGaming brand 888 will soon be able to advertise its sports betting and iGaming products during official NFL broadcasts. This means that the Gibraltar-based gaming operator will soon have its branding all over the NFL’s biggest events of the season including the playoffs and Super Bowl Final.
Although this deal is recent, it isn’t the first time that the NFL has collaborated with 888 Casino. In 2019, 888 signed a deal with the New York Jets to have its brand feature expansively at the MetLife Stadium’s video board during events and games.
Right when the world was in the throes of a pandemic, 888 casino penned yet another lucrative deal with ORYX Gaming, which is easily one of the most highly sought after online gaming content and related B2B solutions developers. As a result of this deal, 888 Holdings’ platforms now benefit from ORYX Gaming’s much-admired RGS platform.
Soon after this deal, it went ahead to team up with 1×2 Network to bring the network’s proprietor and aggregate products to 888, helping it to up the ante as it regards its portfolio. This deal now means that 888 customers now enjoy a wider variety of games including titles such as Theseus Rises, Battle Maidens, and more.
To prove its commitment to enforce responsible gambling, 888 continues to prevent problem gambling among its customers by educating punters about safe gambling. Meanwhile, 888 also continues to post impressive results in other verticals as we’ve covered here. The company reported a 60% boost in its online poker traffic in America during the several months that the lockdown was in effect.
The most essential way to gauge the worth of a partnership deal is to monitor whether the deal manages to consequently attract more customers. Given that sports betting has been legal in the country for some time now, it isn’t surprising that partnerships and deals such as these have allowed operators and sportsbooks to make headway in an already crowded sports betting landscape.
About MGA Games
Spanish based MGA Games is quickly securing its position in the American gambling market, which is quickly growing to become a formidable force in the gambling industry. MGA Games has always been renowned for its innovation especially when it comes to slot offerings. The brand specializes in 3×3 and 5×5 slots and has produced some of the biggest and most popular titles to date.
MGA Games’ titles and productions are distributed all over the world in all the major national and international casinos. It has partnerships with other operators such as Bwin, Bet365 1xBet, amongst many others.
Aside from this noteworthy deal with 888 Casino, the Spanish casino game developer also has a partnership with Betway, which will further allow it to continue with its expansion around the globe. MGA games are now available for Mexican Betway players, which will further help the group to consolidate its standing as a market leader. All in all, MGA Games has a proven track record. Its range of games is easily the most innovative in the market, which should make it easy for the brand to continue its domination.
Final Thoughts
888 Casino already enjoys a strong and vibrant presence and position in Nevada, Delaware, as well as New Jersey when it comes to online and sports betting. The deal between 888 Casino and MGA Games will only help to positively widen the operator’s reach and brand.
As a result of this partnership, the Spanish provider will now give punters MGA Games’ extensive catalog of online casino titles, which consist of a wide selection of slot machine games, casino slots, as well as video bingo. Such collaborations will aid the group’s expansion strategy towards becoming a top operator in the developing and potentially mind-blowing online gaming market in the US.
888 has had quite a remarkable year after its array of lucrative partnerships that have been inked over the past months. From adding superior content to its lineup from leading developers such as NetEnt to inking deals with major sports leagues, 888 Casino certainly has a lot going for it.
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