Customer experience is an important component of business performance. Actually, the level and rate at which a business grows is largely determined by how the customers feel about the services and products offered. PokerStars is taking this concept seriously and have recently expanded the sports betting division of its operations for this end.
There is no doubt that sports’ betting is a big deal in the world of gambling today. With a sports league set up in every corner of the world, there is practically a match going on every day. Sports betting operators in NJ are capitalizing on people’s obsession with winning to not only make money but also create winners from players.
PokerStars which is owned by Flutter Entertainment has established a new brand which will be aimed at changing the community. The casino and sports betting operator is determined to offer value, action and variety to those who interact with its products.
PokerStars Exchange has been designed to replicate the peer-to-peer betting system known as Betfair Exchange by Betfair. This is another of Flutter’s casino brands and it makes sense that the management would want to mirror a good product if it has worked in one area of their business. By making use of a global utility pool of the same kind in the betting market that is Betfair, the conviction of Flutter is that their customers will find a reason to keep placing their bets on their platforms.
According to the Director of Product at PokerStars, Richard Garrod, reveals that the company had for a long time been looking for an opportunity to offer a new experience to its customers. The new product that they have to offer is a demonstration of the power of collaboration with likeminded players in the industry. Garrod believes that the PokerStars Exchange will be biggest product of its kind in the world.
Research conducted by resources at PokerStars suggests that customers were happy with the setting up of an exchange product. 70% of bettors that are actively involved in betting platforms are eager to be involved in the betting exchange so that management of PokerStars is assured of a sustainable operation from the start.
Speaking on behalf of the management of PokerStars, Garrod is confident that the PokerStars Exchange is going to grant access to casino players to experience a high level sports betting. The product will be offered alongside a sports fan-base drawn from all over the world. For many of them, their greatest inconvenience, money transfer, has been simplified by the integration of a single wallet and account.
Players of PokerStars who have been on the platform for a long time will appreciate the new product after it had been hinted to them for a couple of months. This definitely improves the quality of time that players spend on the platform. There will be no need for existing players to create a separate account to be able to access the PokerStars Exchange – it will be accessed from the sports portal on PokerStars.
What we cover
Features of the PokerStars platform
The management of PokerStars describes peer-to-peer betting as a cash-cow compared to traditional sportsbooks. The product not only offers online poker players lucrative odds but also eases the process of gaining access to a variety of betting options.
For a long time, the battle among bettors has been on which platform to sign up to considering that most offer identical odds. Now, the average bettor has been accorded the golden opportunity for creating their own odds. Through the betting exchange, players bet on outcomes as well as amongst themselves.
What is a betting exchange?
It is an internet based tool that permits gamblers to place direct bets against fellow players as opposed to traditional betting against bookmakers. Since betting on sports is essentially opinionated, betting exchanges grant customers the freedom to decide their preferred odds on specific games. It is important therefore that punters, who choose to use a betting exchange, routinely work with a wide spectrum of the offered prices. The beauty of such bets is that when a player lands a winning bet, the knock-off effect will be higher profits.
With a betting exchange, players can shop around instantly through whatever amount of players they wish to before they settle on a satisfactory value and price of a bet. Additionally, before any outcome can be laid, only the player can dictate the price that they are willing to place on the line versus other users of the exchange.
Lay betting in NJ could be main and most significant difference that exists between traditional odds generators and betting exchanges. In simple terms, the concept refers to the fact that bettors can lay whatever amount they like – this means that it is possible to bet that a certain outcome will not happen even though the default is to bet that something will take place.
As it might have already come out clearly, interacting with a betting exchange means that one can bet on both positive and negative outcomes. Creation of own odds is the most attractive aspect of this tool. Those that would rather use available odds must take time to shop for good odds before betting. The bet placed should be the amount that a player is going to be comfortable with in all wagers.
Final Thoughts
Casino operators in NJ and basically any other location in the world are in a frantic search for the next big thing that will take the industry by storm. It is a fact that most casinos are trading in the exact same things and the difference is in the management and brand. Now that the betting exchange has been unveiled in New Jersey, a lot of other betting companies are likely to introduce something similar. Lucky for PokerStars, they will be ahead of the pack and the best that they can do is hold on to that position.
