Sports gambling operator Tipico’s expansion in New Jersey kicked off with the launch of the brand’s proprietary online casino in November 2021. The online casino was developed in-house for gamblers in the US by Tipico itself and offers an easy login process, as well as a wallet for existing Tipico sportsbook clients.
Since its debut in New Jersey, Tipico has added variety to its platform. Customers have access to an array of casino games from various providers including NetEnt, Scientific Games, Gaming Realms High5, Everi, as well as Inspired Gaming. The Tipico brand first offered online gambling in the Garden State thanks to its partnership with Ocean Casino Resort.
Soon after debuting in New Jersey, the Tipico brand quickly expanded its presence owing to a multi-market access deal with Caesars Entertainment. This deal initially covered Iowa and Indiana where Tipico teamed up with Harrah’s Hoosier Park Racing & Casino in Indiana. In Iowa, Tipico established its presence in the mid-west with a strategic partnership with Isle Casino Hotel Bettendorf.
Over the years, Tipico, a sports betting giant with roots dating back to its establishment in Europe in 2004, has also secured its position as one of the top sports betting companies globally. Headquartered in Malta, Tipico has navigated the tough and highly competitive landscape of digital and mobile betting entertainment, offering punters a comprehensive platform that currently spans 30 different sports.
The company’s rise to prominence in Europe can be attributed to its commitment to providing a seamless and engaging sports betting experience. With a focus on user-friendly interfaces and a diverse range of sports offerings, Tipico quickly gained a loyal user base. It is this level of success in Europe that has laid the foundation for the ambitious expansion into the highly competitive U.S. market.
Tipico’s strategic move to secure licenses to operate as a legal sportsbook in key states, including Iowa, Ohio, Colorado, and of course New Jersey has marked a significant step in Tipico’s global expansion strategy, capitalizing on the growing demand for legal and regulated sports betting in the country.
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Tipico is now offering New Jersey gamblers an enhanced experience
The country’s sports betting landscape, with its patchwork of state-by-state regulations, presents both challenges and opportunities. Tipico, however, entered the scene with a robust digital and mobile betting platform, leveraging its years of experience and success in the European market. In New Jersey, the company’s goal is clear: to offer a unique and compelling sports betting experience to gamblers in the state.
Since receiving the green light to launch its online casino in the Garden State in 2021, Tipico’s foray into the flourishing U.S. online casino market has been nothing short of phenomenal. New Jersey, often considered a pioneer in the U.S. gambling landscape, has seen the number of legal and licensed online casinos grow to an impressive 30.
In 2013, the state set a precedent by becoming the first in the U.S. to legalize online gambling, solidifying its role as an industry leader. The vibrant and competitive nature of the state’s gambling environment likely played a pivotal role in Tipico’s decision to expand its product portfolio, offering New Jersey players an enhanced and immersive online casino experience.
Tipico’s online casino platform, developed in-house for the U.S. market by Tipico USA Technology, represents the company’s commitment to delivering cutting-edge gaming solutions. Situated in Hoboken, Tipco’s platform serves as the second asset in Tipico’s proprietary suite tailored for the U.S.
The enhancements that Tipico recently introduced for its customers in New Jersey are extraordinary, to say the least. Tipico users in New Jersey can now benefit from a 50% increase in processing speeds and a remarkable 7x boost in withdrawal speeds. These new enhancements to its platform have positioned Tipico as one of the fastest online casino platforms in the country.
Tipico also saw the addition of a new real-time data engine designed to drive personalized content. This engine now ensures that its users receive tailored recommendations based on their preferences. Furthermore, players can now engage in the thrill of playing up to four games simultaneously, thanks to captivating new video animations that elevate the gaming experience.
Tipico’s expanded platform now offers an impressive collection of 707 games accessible to users via all types of devices. It also offers an array of 441 games available on gamblers’ mobile devices. Tipico’s strategic partnerships with industry leaders like White Hat Gaming and Konami have further enriched the gaming catalog.
The platform now features popular slot machine titles such as Peaky Blinders and Dynamite Dash, along with classics like roulette and blackjack. This couldn’t be a better time for Tipico to enhance its user experience as New Jersey gambling revenue continues to grow amidst the tense competition. The state’s gambling revenue has been on a consistent upward trajectory, underscoring the robust demand for online gaming experiences.
New Jersey’s gambling market, particularly online casinos, has thrived in the face of intense competition. This means that the demand for innovative and immersive experiences is now more pronounced than ever. The addition of popular slot machine titles like Peaky Blinders and Dynamite Dash to Tipico’s platform, therefore, aligns perfectly with the evolving preferences of modern gamblers.
The inclusion of classics like roulette and blackjack further caters to a broad audience, ensuring that Tipico’s platform remains inclusive and appealing to both seasoned and casual players. In the competitive arena of online gambling, user experience is also a crucial differentiator. Tipico’s focus on enhancing processing and withdrawal speeds, coupled with a real-time data engine for personalized content, reflects a commitment to meeting and exceeding player expectations.
Final Thoughts
The landscape of online gambling in the United States has experienced a seismic shift in recent years, with numerous companies vying for a slice of the lucrative market. One such player that has rapidly ascended the ranks is Tipico, a European giant that has made significant inroads into the U.S. market.
As Tipico continues to redefine the online casino landscape in New Jersey, its focus on speed, innovation, and a diverse gaming portfolio positions it as a key player in the evolving U.S. iGaming market.
