Leading digital sports media company, The Athletic, and BetMGM have signed a partnership making the sportsbook it’s exclusive sports betting partner in the US. An important detail of the partnership includes creating The Athletic Betting Hub, a new content feature for The Athletic. Also planned is additional in-depth sports betting content and product integration between the two companies.
“As a pioneer of the online gaming industry, we sought out BetMGM. We want to establish The Athletic as a home for great sports betting content. We knew there would be no better partner,” commented Evan Parker, The Athletic’s General Manager of Content Operations. “As we collaborate with BetMGM on this new venture, we share a combined vision for seamlessly blending media, analysis, and sports betting into unique, premium experiences for our subscribers.”
What we cover
One Million Subscribers and Counting
The Athletic has more than one million subscribers globally. Readers enjoy coverage of nearly 300 collegiate and professional sports teams and clubs in not only the US, but also Canada and the UK. More than 400 full-time writers comprise the editorial team, producing thousands of articles and more than 100 podcasts year-round.
BetMGM’s Chief Revenue Officer, Matt Prevost, said, “The Athletic has an unbelievably loyal and engaged readership and we look forward to introducing them to the BetMGM sportsbook. They also have an exceptional product and, through collaboration and integration, our partnership complements what The Athletic has to offer.”
The Athletic Betting Hub
The new Athletic Betting Hub will not only feature sports betting content, but also live odds and exclusive offers from BetMGM. This includes sports betting analysis as well as original reporting across The Athletic’s text, audio, and video platforms. The Athletic and BetMGM will also collaborate across other digital and social platforms, creating immersive betting experiences for sports fans.
About The Athletic
Founded in 2016, The Athletic is a direct-to-consumer digital sports magazine and media company. It’s firmly committed to helping its subscribers experience sports storytelling in a new and unique way. The Athletic’s editorial staff have produced thousands of in-depth articles and supports more than 100 sports-related podcasts.
The Athletic is headquartered in San Francisco, but also has offices in New York, Melbourne, and London. The popular online sports magazine employs over 600 full-time staff. The Athletic covers close to 300 professional and collegiate sports teams and clubs across the US, Canada, Australia, and the UK.
The sports magazine received funding fromBettor Capital, an investment and consulting firm focused on online gaming and sports betting, with headquarters in New Jersey.
About BetMGM
BetMGM is a market-leading gaming entertainment and sports betting company, and a pioneer of the online gaming industry. Formed through a partnership between MGM Resorts and Entain, BetMGM has exclusive access to all of MGM’s U.S. land-based and online gambling. This includes not only sports betting, but also online casino gaming and major tournament poker. Using Entain’s state of the art, U.S.-licensed technology, BetMGM offers online gaming and sports betting through its market-leading brands including BetMGM, Party Casino, Borgata Casino, and Party Poker. BetMGM is proudly headquartered in Atlantic City, New Jersey.
Currently, the BetMGM mobile app is live in 10 states; it’s available for download on both Android and iOS devices. It’s also accessible on a desktop. BetMGM offers an easy, user-friendly sports betting experience, making it simple to customize pre-game, live in-play, parlay, and futures wagers.
BetMGM’s integration with MGM Resorts’ M life Rewards program allows BetMGM users to redeem their game points at MGM Resorts nationwide. When visiting legal gambling states, users can experience MGM’s reknowned, world-class luxury.
Those resorts include the fabulous Bellagio and MGM Grand in Las Vegas and Borgata in Atlantic City. Also, Beau Rivage in Biloxi, Mississippi. Finally, MGM National Harbor in Maryland on the banks of the Potomac River, just minutes from Washington D.C.
