Instagram golf girl, Paige Spiranac, has signed with global sportsbook operator, PointsBet, as a brand ambassador. With nearly 3 million followers on Instagram, Paige Spiranac is perhaps golf’s most influential social media personality. The curvaceous, golf aficionado has without a doubt, cultivated one of the most passionate sports audiences around.
Paige will enter the sports betting landscape not only as a brand ambassador, but also as the new, lead on-air talent for PointsBet.
“Today is very exciting, as we welcome Paige Spiranac, the world’s No. 1 most followed and interacted with golf personality on social media, into the PointsBet family,” exclaimed Johnny Aitken, US CEO of PointsBet. “Paige is well-known not only for her work ethic, but also her ability to stand out in a sea of sameness. This very much embodies PointsBet and our goal of delivering the most differentiated and fastest way to gamble in the legal sports betting market. We’ll look deeply into integrating Paige across our portfolio of channels, including digital and linear content. We’ll also explore unlocking unique ways to include PointsBet into her social media. She strives to dominate sports betting, introducing it to her audience.”
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Paige Spiranac Becomes a Stakeholder in PointsBet
As part of the long-term partnership, Paige will also become a noteworthy PointsBet shareholder, with an equity stake in the company. Paige will both help develop and star in original content for PointsBet; this includes weekly sports betting education for her fans, hosting events, leading watch parties, and promotional and marketing concepts.
“I believe that, moving forward, sports betting is central to how my fans will consume and engage with live sports,” said Paige. “Connecting with my social media community id something I love. This will be a fun, new way to get my audience more involved with not only golf, but all sports. I truly believe in what I’m building at PointsBet and I’m thrilled to be a part of the team.”
A Collegiate Women’s Golf Star
Paige Spiranac’s love affair with golf stems from her time on the San Diego State University Women’s Golf Team. However, her Instagram stardom began after she shot a viral trick shot video. She aims to keep her social media content as fun and as authentic as possible, an approach her audience embraces.
As a social media influencer Paige has:
- Amassed the biggest following of any golfer in the world; she has nearly three million followers on Instagram, and more than eight million across all her social channels. More importantly, she has the most social media engagement and interaction of any golfer.
- Had more Instagram engagements in 2020 than the top pro golfers combined, including Tiger Woods, Rory McIlroy, Phil Mickelson, and Bryson DeChambeau.
- In 2020, totaled more than 33.25 million views on her Instagram videos; the next biggest golf personality only achieved 14.5 million.
- Totaled more than 100 million unique video views across Facebook, YouTube, and Instagram in 2020.
- Paige Spiranac’s podcast, “Playing A Round with Paige Renee,” consistently is a top-ranked golf and sports podcast every week.
Free Bets to Celebrate Paige Joining the PointsBet Family
To celebrate Paige Spiranac joining the PointsBet family, the online sportsbook will give $3 million in Free Bets to her fans beginning February 13, 2021, through the NCAA Division I Men’s Basketball Tournament’s Selection Sunday.
Paige will also be at the center of PointsBet’s “Make It Rain” promotion; this will feature Paige choosing one college basketball game every night, and participating with PointsBet bettors, who will receive $3 in Free Bets for every three pointers their team makes. Adding up 30 games of college basketball over the course of 30 days, equals $3 million in Free Bets.
Also, Paige will launch a contest for three lucky PointsBet fans to win a round of golf with her sometime later in the year. To enter, PointsBet users will simply need to follow Paige on Instagram @_paige.renee, as well as @PointsBetUSA. Before you follow both Paige and PointsBet before the finale of the Waste Management Open on February 7, 2021.
Paige not only uses her social media platform to promote golf; she also advocates for initiatives in conjunction with The Cybersmile Foundation. These include body positivity, women’s empowerment, and inclusivity in sports. The beloved social media star is well-known for advocating and living an active and healthy lifestyle.
About PointsBet
As one of the fastest-growing sportsbooks in the country, PointsBet is quickly expanding its U.S. Footprint. It brings its best-in-class proprietary technology, expert trading practices, and proven growth strategies to the sports betting markets of New Jersey, Colorado, Michigan, Illinois, Indiana, and Iowa.
The cutting-edge Australian bookmaker prides itself on having the most user-friendly app on both Android and iOS. Also, it gives sports bettors the best content, such as content by Paige Spiranac. Finally, PointsBet is the only online sportsbook in the country to offer PointsBetting, an innovative and unique way to wager. PointsBet offers the most markets on all four major sports, leagues, the NFL, NBA, MLB, NHL in the world.
The one-of-a-kind online sportsbook has also introduced many well-received, bettor-first programs; these include Early Payouts, and Good Karma Payouts, which provide bettors relief in the event of bad beats.
