Pariplay, the renowned software development division of NeoGames, keeps expanding its vast network of partners. Most recently, Pariplay announced that it had formed a B2B partnership with game development studio, Slotmill. This B2B partnership will see Slotmill’s innovative casino games introduced in the UK market.
Through PariPlay’s Ignite Partner Program, Slotmill will henceforth enhance its presence in UK’s lucrative gambling market while also preparing its eagerly awaited debut in the US gambling market. This B2B partnership signifies an exciting milestone for both Slotmill and PariPlay.
Slotmill is one of the most rapidly growing content suppliers in Stockholm. The game development studio announced that it had strategically opted to enter the UK betting on May 8th, 2023. As part of its plans for expansion, the Swedish game development studio aims to leverage PariPlay’s Ignite Program for the first time.
This should bolster its presence in the extremely crowded gambling market in the UK and lay the groundwork for future expansion in the US. Slotmill intends to debut its services first in New Jersey before proceeding to other legal gambling jurisdictions.
By teaming up with PariPlay, Slotmill has effectively gained access to an extensive network, as well as a comprehensive framework for game development, which ought to position the brand for success in its current and future gambling markets.
What we cover
Overview of the Ignite Program
PariPlay’s Ignite program is a robust game development framework that was designed to maximize the international visibility of iGaming content. As one of the most popular aggregation platforms and content providers, PariPlay has made a name for itself for its wide range of innovative products.
However, perhaps two of its most popular features include the Fusion aggregation platform and the Ignite Studio development program. The Fusion platform was created to offer operators more than 13,000 games from some of the world’s leading developers. The Fusion platform also offers operators a suite of back-office conversion and customer retention tools.
The Ignite Program, on the other hand, offers an array of various supplies and the ability to build titles directly from PariPlay’s platform. Through partnerships with different companies, the Ignite Program provides more than 100 gambling operators access to a comprehensive vertical solution through a solitary API from slot games to sportsbooks.
As the market becomes more crowded, operators and developers have to adopt new ways to differentiate themselves in the crowded markets. With new studios emerging regularly, standing out has become more challenging. By offering a wide selection of content from multiple studios, developers can attract more customers with exclusive products and offers.
These partnerships between PariPlay and different independent suppliers through its Ignite and Fusion Programs allow the stakeholders to meet their diverse needs. Such partnerships also benefit younger studios by supplying them with a stable and proven path to regulated markets in the US and beyond.
At the core of PariPlay’s expansion strategy are these partner programs. The comprehensive frameworks created by the brand catalyze international visibility, allowing developers to showcase their games to an even bigger audience. When partners join PariPlay’s programs, they gain immediate access to the brand’s extensive network and array of licenses, enabling them to penetrate new markets while maximizing their game distribution.
For instance, the Ignite program offers a wide selection of benefits to partners, including quick market entry, streamlined integration, regulatory compliance, as well as access to a vast base of customers. Slotmill will now have access to all these benefits as it looks to enhance its presence in the US and UK markets.
This collaboration between Slotmill and PariPlay will allow gamblers in the UK to enjoy Slotmill’s casino games that boast advanced features including stunning graphics and more. Now that Slotmill is part of PariPlay’s it will enjoy more exposure in these markets.
This deal will also serve as an important testing ground for Slotmill’s performance in the super competitive UK market, which should help inform Slotmill’s strategy for its highly anticipated launch in the US.
As the iGaming division of NeoGames, Pariplay has the mandate to operate in the UK and Gibraltar, offering an array of services that include game management platforms, customer support features, responsible gambling protocols, as well as advanced marketing tools. PariPaly’s goal has always been to expand its reach in as many regulated markets as possible.
As such, this new extension of its B2B partnership with Slotmill in the UK and US is a logical progression. Enrico Bradamante, Chief Commercial Officer at Pariplay, expressed his excitement for this deal, highlighting Slotmill’s advanced games. Andreas Ternström, Chief Commercial Officer at Slotmill, also shared his enthusiasm and expressed gratitude to PariPlay for their immense support throughout the partnership.
PariPlay will likely keep making these strategic expansion deals
PariPlay’s recent strategic expansion dal with Slotmill to launch its games in the UK and US markets demonstrates its commitment to growing its presence and offerings in the massive iGaming industry. By continuously seeking partnerships and collaborations, Pariplay aims to stand out.
The company recognizes the importance of offering a diverse selection of content from multiple studios to meet the evolving needs and preferences of modern gamblers. The success of PariPlay’s expansion strategy is evident in its capacity to secure partnerships with reputable studios.
For instance, over the last few weeks, PariPlay has entered into more deals with even more companies in the sector. Case in point, PariPlay recently inked deals with several brands including Ainsworth Game Technology.
As a result of this deal, Ainsworth’s games library will now be available to PariPlay’s network of operators in Canada through its Fusion aggregation platform. This new deal will strengthen both Ainsworth’s and PariPlay’s presence in Canada, where the Fusion platform is already live in Alberta and Ontario.
Final Thoughts
Overall, Pariplay’s hands-on approach to expansion and calculated partnerships position the brand for continued growth and success in the lively iGaming landscape. Thanks to its proven track record, industry expertise, and commitment to constant innovation, PariPlay will likely remain a key player in shaping the future of the world’s online gambling industry.
