Playtech is not a new player as far as gambling technology is concerned. For a long time now, the company has been involved in the development and distribution of gambling software. Although they do not deal with the customer directly, most land-based and online casinos now feature games made by Playtech.
In their current expansion strategy, Playtech is involved in creating partnerships with other casino businesses around the United States in an effort to ensure that their products are everywhere. This is a great advantage to the millions of gamblers rising up in the US as a result of the recent wave of betting regulation. Recently, Playtech announced that it will be working with 888 to bring the casino experience closer to its fans.
888Casino is a big player when it comes to online gaming and betting. The new agreement between 888 and Playtech means that the casino outlets will have games from the innovation studios of Playtech.
The most popular games and gaming software developed by Playtech include random number generator (RNG) and live dealer games. This new business arrangement will help to reposition 888 in the market as a premium destination for internet based casino games.
Some vibrant markets which Playtech has already targeted through partnerships with operators there include Michigan, New Jersey, Indiana and Pennsylvania. Most casino players already spend a lot of time at the 888 casinos but this new offering will attract many more that are looking for a quality gaming experience.
As part of the partnership, Playtech will have one of its high-caliber betting establishments branded with 888 material. The facility, which is located in Riga, Latvia is state-of-the art and the new look will incorporate social distancing regulations.
One of the casino studios which will be dedicated to 888 will offer players a wide range of cool games as they are released from Playtech. Fans of Spin a Win, Live Slots and fresh adventure ‘Beyond Wonderland’ will be treated to exclusive content as it is released from the developers.
When speaking about the partnership, Senior Vice President and Head of B2C at 888, Guy Cohen, expressed his company’s commitment to partnering with the best minds in the industry. According to Cohen, 888 administration has always been interested in strengthening the kind of products they offer to their customers and partnerships with companies like Playtech promote this agenda.
Since Playtech is bringing to the table live casino and RNG products, Cohen is confident that their customers will experience a fresh and exciting gaming environment. The customers of 888 are confident in their safety when they are in this gaming environment; the new changes are only meant to give them something to look forward to.
Cohen, as is the rest of the 888 management, is eager to work with Playtech because they anticipate content that will appeal to the gaming crowds. Cohen is keen on an engaging partnership with Playtech and hopes that this is just the beginning of a long term business relationship that is of mutual benefit.
Just like Cohen, the Playtech’s CEO of live casino products, Edo Haitin, is impressed with the nature of investment and commitment that 888 has shown in their online poker products.
Due to this partnership, the management of Playtech is ever more certain of the market’s readiness for what they develop. Coming at a time in the life of Playtech where the company is experimenting with new games and their variants, this partnership is expected to impact the gaming industry in a bog way. Playtech recognizes the position of 888 in the gaming industry and are delighted to be in agreement with what the modern casino player is looking for.
Playtech’s Commercial Director, Yori Arami is of the view that the new agreement between his company and 888 will give 888 access to all of Playtech’s online games as soon as they are ready for the market. The two partners will share among them content that helps them to appeal to larger market share as well as retain already existing customers.
The content of interest includes branded material such as game titles including the newly launched Rubik’s® Cube as well as the Legends Suite. These two are quite popular with fans for the simple fact that they are powered by one of the industry’s popular progressive jackpot. Arami is optimistic that this new partnership is going to last beyond the current market situation; he anticipates seeing this success spilling over many years from now.
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Other partnerships by Playtech
At the start of the New Year, Playtech announced that it would be making some key alliances to help its business in the United States markets. Already, the technology giant has partnered with some successful casino providers in various markets across the US.
In addition to 888, the tech provider is working with Bet35 and Greenwood Racing to realize its strategy for expansion. The common denominator for these agreements is that Playtech collaborators are already well established in the United States gambling scene so they act as a tool for promoting new innovations from the tech developer.
Final Thoughts
The dream of every innovator is to have their products used in as many places as possible. With tech applications especially, developers grow by virtue of the fact that their apps are on the laptops, smartphone and other devices of target users. This is the main idea behind what is happening now with Playtech and its list of partners.
Although the US market has just begun opening up various regions to gambling, it is upon specific jurisdictions to dictate how operations are run. So far all states that have regulated gambling in their region have allowed online operations for casinos as well as sports betting.
Combining two forces that are influential in the gambling space is bound to cause an impact that will be hard for stakeholders to ignore. While casinos cannot dictate to players on which games to interact with, those that feature Playtech selection have a lot more to offer their customers.
