It is one thing to develop great content and yet another to have it distributed to different casinos to promote it. This is the challenge that Pariplay was seeking to solve when the brand decided that partnering with a licensed casino operator would boost their business. GNOG is already a big player in the US gambling market, with the proper licenses and approvals to run operations in multiple states.
In an announcement which was made recently by Pariplay, the content aggregator announced that the deal is a major move to improve the business presence of the two companies. The nature of the deal favors the distribution of Pariplay’s products across West Virginia, Michigan and New Jersey. Pariplay’s Fusion aggregation solution will be the first product to be offered in view of this new deal. The product will be available on GNOG platforms as soon as the necessary regulations and approvals sail through.
Pariplay has been consistent in its mandate as a seasoned provider of gaming content that is not only innovative but also highly engaging. The high performance of Pariplay games is evident in the prevalence of the provider’s games across the iGaming industry. This is a major factor that continues to promote the company as a worthy partner for betting operators.
Speaking after the announcement of the new deal, Product and Operations VP at Golden Nugget Online Gaming, Warren Steven, praised the management of Pariplay for nurturing a company that many businesses in the sector would be proud to collaborate with. The good name that now identifies with Pariplay’s business has been built over many years in the industry. Steven reveals that GNOG is on a mission to expand its offerings of quality content to its patrons.
In line with the new partnership that has now been forged between a gaming provider and a gambling operator, online casino players from the North American region will now have a wide database of titles to choose from. The operations of Pariplay have already been licensed in West Virginia and New Jersey with Michigan being the latest market in the lineup. Even then, Michigan players are already reaping the benefits of this agreement following the provision of a temporary operating license.
By the time the first quarter of 2022 comes to an end, it is expected that the process of integrating the offerings of GNOG in the licensed states will have been completed. This will give players ample time to sample various games and with time align to the release cycle of the platform.
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2022 Starts on a Thrill
The start of 2022 felt like a new era for many casino operators particularly because of declined business in the past two years. When making his comments on the distribution deal that will see his company products distributed across several markets in the US, the vice president of sales at Pariplay, Andrew Maclean pointed out that the timing of the deal makes for a thrilling way to start the year. Since the strides made in 2021 were bigger and better, the aggregator is confident that the strides of the future will be major.
GNOG is a major brand operating in the US betting landscape and a boost in the way of partnership will only cement its capability. Future plans of the company involve showcasing innovations so that future progress of the business involves impressive reach into most markets. This is a statement of resolve for Pariplay and the projections have narrowed down to introducing live products to new markets.
By partnering with GNOG, Pariplay continues to grow its chain of comprehensive agreements with gambling stakeholders across the North American market. The aggregator’s growth over the past few months has been enabled by such strong partnerships. Just recently, Pariplay entered significant partnerships with operators in Colombia, Greece and the US. Some countries do not have defined gambling laws making it hard to set up a base there but the management of Pariplay has demonstrated a desire to penetrate any legalized gambling market in the world if it translates to better profits.
Two months ago, before the close of 2022, Pariplay sort to extend an agreement with Rush Street Interactive that was signed to allow the aggregator access to RSI’s products. Content as well as products hosted on RushBet.co, a gaming platform based in Colombia but operated by Chicago-based Fusion platform is also accessible courtesy of the Pariplay deal. By extending the deal, the players who had already warmed up to the partner content will continue coming back though Pariplay.
Before entering this deal, Pariplay had signed a deal that would grant the involved parties access to each other’s products for own use. BetMGM would in this case be provided with Pariplay content through the brand’s portfolio in Michigan and New Jersey casino markets. Based on the gains that will be realized from this deal, it is possible that the partnership is going to extend so as to cover more gambling jurisdictions in the United States.
Another significant deal that took place in December 2021 and which was meant to expand the offerings of Pariplay involved Kaizen Gaming, a Greek gaming tech company. The main term of the deal was that Pariplay would offer casino games created by Wizard Games to casino players through the Stoiximan brand owned by Kaizen. This is the deal that saw Pariplay’s reputation span across regions and into Germany and Portugal through Betano, another of Kaizen brands.
Conclusion
The practice of forming partnerships between entities within the gambling industry is nothing new. Actually, most business owners consider collaborations to be more powerful than solo operations. The idea of working together is that there are now two or more sets of avenues through which to propagate marketing materials. In addition to saving time associated with the approval process through the NJDGC, businesses that work together tap into a large pool of manpower to power mutual goals.
