As one of the most recognized leaders and innovators of iLottery and iGaming solutions for legal lotteries and gaming operators, NeoGames has cemented its place in the country’s gambling market. Not too long ago, NeoGames announced that its subsidiary PariPlay would debut brand new iGaming content with DraftKings in New Jersey.
As one of the most lucrative iGaming markets in the region, this deal with DraftKings will certainly help to cement NeoGames further as the leading supplier of iLottery products. As a result of this deal, Pariplay will supply Wizard Games Casino studio content to its new partner DraftKings.
DraftKings will offer this innovative and exciting content to its customers in New Jersey including popular content such as Spirit of Mustang. DraftKings will also be given access to a wide range of performing 3rd party games, most of which are only exclusively available on Pariplay.
This partnership with Pariplay marks yet another important milestone for Pariplay in its quest to establish itself as the top aggregation platform in the North American region. Originally debuting in the Garden State, Pariplay has plans to grow its content on DraftKings in West Virginia, as well as Michigan, and ultimately to new jurisdictions as time progresses and as more markets are introduced.
NeoGames already boasts licenses to operate in Michigan, West Virginia, Connecticut, New Jersey, and Pennsylvania, NeoGames has made it clear that it plans to extend Pariplay’s presence with DraftKings in the above-mentioned jurisdictions in the near future. PariPlay’s content is already being accessed in Michigan thanks to its partnership with BetMGM Casino.
Consisting of thousands of high-end casino game titles that have all been developed by some of the leading studios in the world, PariPlay’s Fusion platform is looking to team up with as many operators in as many states as possible.
NeoGames, which is the tech-driven supplier of iLottery and iGaming solutions also has a similar agreement with Caesars Entertainment. For the last couple of years, NeoGames has been supplying Caesars Entertainment with its Neosphere platform, which is its sublicense to its Player Account Management system.
This system has been instrumental in Caesars’ effort to keep growing a successful online sports betting and iGaming vertical. Based on its agreement with Caesars, Neosphere will continue to assist Caesars in transitioning its online operations to its tech platform.
In January, NeoGames announced that it had formalized its joint venture operating agreement with Pollard Banknote, which is one of the leading lottery solution specialists. NeoGames and Pollard have enjoyed a longstanding relationship for several years as the 2 companies have been operating NeoPollard Interactive (NPI) as a joint venture for years.
With this formalized agreement, the 2 companies are now free to pursue future expansion opportunities in online lotteries within the North American lottery market. Now that the agreement has been formalized, the business and operations will remain unchanged. NPI was founded at least 10 years ago with the aim of growing the iLottery market in North America.
What we cover
NeoGames completes acquisition of Aspire
NeoGames offers its customers a full suite of innovative solutions including proprietary technology platforms, and 2 high-tech studios that offer customers an extensive array of games. Most of the games on offer on the platform are lottery games and lottery, as well as a wide range of value-added services.
Not too long ago, NeoGames announced its plans to complete tended offers for Aspire Global Group, which has thus allowed the company to offer the most comprehensive portfolio across iLottery. Aspire is a top B2B online gaming solutions provider of online sports betting, as well as casino operations.
These 2 massive brands have joined forces in a bid to become one of the most recognized interactive content providers, as well as suppliers of proprietary technology and gambling operations. According to NeoGames, this partnership will allow the brand to pursue opportunities in the combined addressable market, which is worth approximately $74 billion.
This strategic partnership is also expected to allow NeoGames to generate long-term shareholder value when the key strengths of the 2 companies are synergized. This partnership is also expected to help Neo Games with its plans for expansion in new, as well as existing sports betting markets.
By integrating its innovative platform within a growing international iLottery market with Aspires’s sports betting platform known as BtoBet, its iGaming content and aggregation platform Pariplay, as well as its content and turnkey business-to-business solutions, NeoGames is now better placed to increase market opportunities as well as further expand its offerings to gambling operators and companies in North America.
NeoGames also pursuing expansion opportunities outside North America
Outside of the North American region, NeoGames has also continued to work to strengthen its position in vital gambling markets in Europe. For instance, not too long ago, NeoGames entered into a distribution deal with ATG in Sweden. The major deal between Pariplay and ATG will allow ATG, which has emerged as the leading horse racing operator to gain access to the Fusion aggregation platform.
Thanks to this deal, Swedish punters can now participate in some of Pariplay’s most iconic games including Spirit of Mustang, Jade King, Dragons of the North, 12 Super Hot Diamonds Extreme, and more. This deal will no doubt help ATG strengthen its position as the top operator. ATG already boasts more than 30% market share of the licensed market.
Just before the end of 2022, NeoGames also successfully acquired a license in Panama. Thanks to approval from the Panama Gaming Control Board, Pariplay’s Fusion platform is now available for local operators. Since the Fusion platform is available through a simple integration, operators in the country have flocked Pariplay to take advantage of its more than 14,000 casino games including instant win games, bingo, slots, sports betting, live casino games, as well as poker.
Final Thoughts
Pariplay boasts access to some of the largest breadth of content from recognized as well as upcoming and independent studios. As such, signing a deal that increases an operator’s options is a milestone worth celebrating.
