Intress Media, which is one of the most established gambling affiliate marketing in the sector, recently received approval from the New Jersey Division of Gaming Enforcement to operate in the state. With this approval, Intress Media is now free to debut its casino portal iGamingNJ.com to offer its services to punters in New Jersey.
New Jersey easily has the most advanced and mature gambling market in the country. Not only does New Jersey offer mobile sports betting to its customers but it also has a sophisticated iGaming market. Gaining approval to operate in one of the most mature and strictly regulated gambling markets is certainly a step in the right direction for Intress Media, which is still relatively young.
Intress Media was launched in 2021 with the aim of providing industry-leading and cutting-edge gambling solutions. The goal was to create a platform that offered punters in the country an enjoyable yet secure online casino experience. iGamingNJ.com intends to provide gamblers with a community of other gamblers so that they can receive much-needed support in their quest to become the best gamblers possible.
Intress Media has also tried its best to ensure that iGamingNJ.com features some advanced responsible gambling tools. With this combination of educational content, as well as engagement tools, the platform will provide gamblers with detailed reviews and information regarding available online casinos in the state. In the end, all the information available on the site will go a long way in ensuring that the New Jersey gambling market is safe and remains competitive.
iGamingNJ.com will work hand in hand with other casinos in New Jersey, as well as the state’s gambling regulator to ensure that the security of gamblers is enhanced. Intress plans to create a huge database of websites and online casinos so that punters can have access to all the information they need to make sound decisions.
As mentioned earlier, Intress was founded in 2021 as an affiliate marketing brand that is currently based in Vegas. The start-up creates websites, apps, and various media assets to drive traffic to various gambling sites in exchange for a small fee. As it continues to pursue its plans, the brand will keep seeking licenses in as many gambling jurisdictions in the country as it can.
Case in point, Intress followed up its New Jersey gambling license with one from Michigan. The affiliate marketing group now has iGamingMI.com up and running in the state. As the name suggests, this site will be exclusive to punters in Michigan and will serve the same functions as iGamingNJ.com.
Entering the regulated gambling market in the US is not as easy as it might first appear, especially for affiliate companies like Intress Media. What makes Intress stand out from other affiliate companies in the space is its use of online casino content, which has typically been overlooked by other similar companies in the sector.
Most of the affiliates, especially in New Jersey and Michigan focus on driving traffic to various sportsbooks. However, Intress media understands that online casinos are also in demand, which is why the brand is focusing on online casino content for now. So far, both sites, iGamingNJ, as well as iGamingMI have managed to attract the interest of companies such as Rush Street Interactive, BetMGM, as well as Golden Nugget.
In the future, Intress plans to expand its products into more jurisdictions including Pennsylvania, Vegas, as well as the newly regulated Ontario betting market. Since New Jersey and Michigan are both established markets, there are some clear advantages of debuting their products in the 2 markets first. By satisfying the gambling requirements of 2 of the strictest markets, Intress reckons that it will be much easier to expand into more states as time goes by.
What we cover
Fixed odds wagering in New Jersey
Intress could not have picked a better time to debut its services in New Jersey as the market welcomes online fixed odds betting. Fixed odds betting has been made possible thanks to the partnership of the New Jersey Thoroughbred Horsemen’s Association, BetMakers Technology Group, as well as Darby Development. Punters in New Jersey have been placing fixed odds wagers on horse races since the service was made official on May 7th.
The initial debut of the fixed odds netting service was complemented by the debut of a brand-new website, as well as a mobile app that is now powered by Equibase and BetMakers. BetMakers also plans to work closely with sportsbook operators in New Jersey to debut fixed odds wagers in some of the state’s most established sports betting apps.
In addition to introducing fixed odds wagering to the state, BetMakers will also introduce wagering on eligible out-of-state tracks thanks to a fixed odds content distribution agreement with BetMakers’ international racing network. This new fixed odds betting market is not only set to make New Jersey the most advanced gambling market in North America, but it will also help to elevate the already vibrant gambling experience reserved for punters in the state.
Horse racing has a long and proud tradition in the gambling market and with this new addition, the market is finally going to attract tech-savvy sports gamblers to the fold. This new market will also help to inspire other states to legalize their markets as well. If everything goes according to plan, Colorado is expected to be the next state to legalize fixed odds wagers on horse races.
So far, there has been overwhelming support for fixed odds wagers, especially from sports bettors who are always in the market for alternative gambling platforms to sink their teeth into. Fixed odds wagers have so far managed to convince a cross-over from sports bettors, which will only allow the market to grow further.
Final Thoughts
Now that the fixed odds market in New Jersey is live, affiliate marketing companies like Intress must do everything possible to ensure that they prepare for growth while catering to the demands of the local punters. It is important to ensure that the brand exploits any opportunities that emerge in the highly competitive gambling market.
