GAN is teaming up with Incredible Technologies or IT. GAN is going to obtain exclusive online rights to all current and future games produced by IT. IT’s games are expected to grow to more than 100 games before the contract is set to be terminated.
IT has been designing and manufacturing electronic gaming machines for a while now and in that time, it has risen through the ranks to become one of the most highly sought-after game producers. IT is known for evergreen slot machine games such as Money Rain and Crazy Money, which are just 2 of the titles that are played popularly across the country.
The Illinois-based IT will provide GAN with a wide selection of online casino slot games. It will also be tasked with the responsibility of distributing GAN’s entire online games library on the GAN platform or through the Super RGS platform in the country.
This partnership will give Incredible Technologies access to the growing online US iGaming market. GAN currently enjoys an extensive online distribution network that will give IT reach in a way that it could never have attained solo. With this partnership, IT will now be able to collaborate with a single partner that enjoys massive reach in the US gaming market.
Together, GAN and IT are hoping to become the drivers of the nascent US iGaming market that is quickly becoming one of the fastest-growing industries in the world. IT’s extensive portfolio of gaming content will in exchange allow GAN to stand out as market leaders in the crowded American gaming market. Since IT was founded, it has maintained its commitment to creating innovative and exciting ways to keep players engaged with new capabilities and innovations.
Together, GAN and IT are hoping to introduce a new gambling online experience to their players. Its deal will allow GAN to actualize the content acquisition strategy that it had devised in a bid to dominate the B2B iGaming market. IT’s slot represents 7% of all online slots that are made and sold in the country. When this deal is finalized, GAN and IT are expected to start offering their services in New Jersey in a couple of months.
GAN has ambitious plans to establish itself as the primary provider of retail slots in the US. Few content creators can match the innovation that is given by UT. The increased growth of popularity for IT’ slot games in the country including one of its most highly sought after themes Ultra Rush will help both GAN and IT establish themselves as a name to reckon with in the burgeoning US gaming market.
What we cover
GAN is all set for growth in the US
Not too long ago, GAN announced that it was entering into a partnership with TwinSpires, which has quickly grown to become one of the top sports betting platforms in the country. GAN’s technology solution will now power real money gambling for Churchill Down’s TwinSpires in 5 states through a single app.
GAN has already helped TwinSpires gain access to Colorado. When combined with operations in Michigan and Tennessee, GAN-powered TwinSpires will be available in 5 states in total. This partnership has now given TwinSpires more muscle to wiggle its way through the American horse racing market after showing dominance in the recently concluded Kentucky Derby.
TwinsPires did an excellent job of migrating and launching Twinspires in 3 states in a short period, which perhaps helps to explain the string first quarter it has enjoyed this year. GAN has also had a great beginning as it reported full-year total revenue growth in 2020 to reach $35.2 million.
Gross operator revenue yearly grew to $545 million year-over-year while real money gaming rose to $25.6 million; an increase of 6% in the pandemic year. In the US, real money iGaming for GAN saw a revenue increase of almost 92% while simulated offerings saw a boost of 77%.
As sports betting and iGaming expansion in the country continues at an alarming rate, GAN stands to gain a lot. As one of the top iGaming software-as-a-service providers in real money iGaming, online sports wagering, and simulated gaming, GAN is looking forward to a full year of revenue. The group estimates that it could generate as much as $100 to $105 million including first-quarter revenue of more than $25 million.
GAN’s helped to launch multiple casino operators in Michigan during Q1 2021, which will ensure that it surpasses its goals of market domination. GAN also continues to generate a lot of interest from prospective sportsbook clients having signed its first sportsbook engine customer at the beginning of this year.
GAN has been working hard to ensure that the Coolbet team and technology launch as planned mid this year. Among its other top partners include Ainsworth Game Technology. Coolbet is still being integrated for deployment in the country by GAN where it will be rolled out in Virginia as an online mobile-first sports betting experience. Once the technical aspects are sorted out, GAN only has to wait for approval and licensure from its operator client before it can start functioning in the country.
Ainsworth and GAN entered into a partnership that now ensures that GAN gas exclusive online rights to all current and future Ainsworth real money online games. As a result of this partnership, GAN now has access to Ainsworths’ more than 75 slot titles such as QuickSpin and High Denomination. Ainsworth will also add new game content regularly including titles that are popular with New Jersey bettors such as Kanga Cash, Lucky Break, and Pan Chang.
Final Thoughts
This partnership with Ainsworth allows both companies to gain a strong competitive advantage in the fast-crowding US iGaming market. GAN’s objective has always been to expand and build an extensive portfolio of casino games in the US, which obviously works to benefits its customers. However, it will also help it to establish itself as the main provider of premier content in the US. Therefore, so far; so good.
