Everi Digital is the online gaming wing of Everi Holdings Inc. which is a publicly listed company. As a premier B2B operator that serves land-based casinos as well as online casino platforms, their gaming products and content is used across various licensed jurisdictions in the United States.
For online gaming companies especially, the products of Everi such as player loyalty solutions and secure financial technology go a long way in retaining customers. The company just recently announced a new alliance with Atlantic Lottery Corporation’s (“ALC”) online casinos in which the developer will be providing the casino services provider with award-winning gaming content.
For most casino customers who sign up as active gamblers with the various gaming providers, the most sort after goal is to experience superior gaming. Developers are now using motion picture themes to create casino games that many people will identify with. The competition is high though and the rush is on for the brand that comes up with the next best innovative, captivating and engaging gaming content.
Everi now has an exciting offering of three-reel mechanical as well as video slot content that online users in the New Brunswick province will have access to. In line with the new agreement, the iGaming provider will be delivering secure iGaming slot content to its partner, ALC through the company’s proprietary Spark Remote Game Server™ (“Spark RGS”).
Shortly after the US Supreme Court legalized gambling for the entire country, Everi embarked on a mission to extend the popularity and use of Spark RGS. The latest partner in this propagation is ALC but there has also been some significant activity outside the country. Everi’s gaming content can also be accessed by casino players based in the Canadian provinces of Quebec, Ontario, Manitoba and British Columbia. Within the United States, the casino digital content provider has managed to set up operations in West Virginia, Pennsylvania, New Jersey, Michigan and Connecticut.
Although the casino industry as we know it has for a long time been dominated by land-based casino technology providers, the market is gradually shifting in favor of iGaming content providers. Most established casino brands now have an online platform from where players can place bets and play their favorite virtual casino games. Everi is taking advantage of the rapid growth of demand in the online casino space and that is why the company has a remarkable portfolio of offerings for this market.
For someone who has never heard of Everi before, it is quite interesting that the company already has 0 engaging titles to boast about. Out of these, there are a few titles which casino players already love and hence their popularity; Atomic Meltdown and El Dorado the Lost City.
Since these titles are pretty well known, they will be included in the list of titles made available at the launch of the partnership with alc.ca. Atomic Meltdown™ is a slot that consists of three reels and five-line game while El Dorado The Lost City® is a slot that comprises five reels and 40-line game which features a “reel match” bonus.
Commenting on the newest partnership in the gambling scene, Executive Vice President of Sales, Marketing, and Digital for Everi, David Lucchese, considers the alliance as extremely valuable. By working closely with ALC, Everi Digital stands a better chance of expanding its business footprint for its Spark RGS platform that can only be considered state-of-the-art. Casino customers everywhere are on a constant search for high performing gaming content which is what the players of AC will be getting.
Everi has built a reputation as a strong and vibrant digital games innovator; such partnerships will push the brand higher up in the popularity rankings. The ultimate goal is to woo players by giving them products which resonate with them within their current market. Lucchese is confident that the only way to command a large audience on online platforms in NJ is to align their goals with those of other brands with similar visions.
The alc.ca platform on which Atlantic Lottery operates from is the only one of its kind in Atlantic Canada. The jurisdiction definitely has other betting avenues but many of those lack the required state approval and regulation. The period between 2020 and 2021 saw the alc.ca platform record some impressive sales figures which have continued to grow exponentially.
This remarkable growth is a demonstration of the now important status of the online Atlantic Lottery Corporation. The strategy is to keep offering the market a competitive range of casino game titles they will not be able to find elsewhere. In addition to this, players build their loyalty around a brand that offers them a robust portfolio of responsible gambling features.
As per the conditions of the current agreement between ALC and Everi, Everi management has pledged to bring unique digital content to alc.com. By developing innovative video and slot content, Atlantic Lottery is empowered to live up to its commitment to grow its digital channels.
The iGaming Manager at ALC, Robert Lalonde, is happy that the partnership has already started bearing positive results. He is excited by the rapid growth of the alc.ca platform and looks forward to modernizing player experiences. This is necessary because the other key players in the market are actively leveraging technology for enhanced customer experiences.
Conclusion
The level of customer experience determines the nature of business growth that casinos will go through. For the average customer, there are various selling points that can cause it to come back to the casino for more thrill. ALC chose to go with gaming content; give the customer an opportunity to try out new games never used in the market before. With the commitment to work together with ALC, Everi will now be working to deliver platform specific content round the clock. The greatest beneficiary is going to be the customer so better sign up now.
