The gambling industry is on an expansion roar and most brands have partners or plans to partner with like-minded businesses to increase their market share. Besides willpower, another great driver for scaling is an adequate budget. This is not a problem for established casinos; where DraftKings squarely falls and the casino is not shying away from the challenges that come with scaling its operations. The operator recently signed a deal that will lead to the expansion of its online gaming options.
The management of White Hat Studios agreed to enter a partnership that will promote its iGaming offerings in five US states; Pennsylvania, Michigan, Connecticut, West Virginia, and New Jersey. According to the agreement between the iGaming developer and the casino services provider, there will be promotion of online real-money gaming for RNG (random number generator) table games, jackpot slots, and slot machines.
White Hat Gaming which is the umbrella company that sponsors White Hat Studios has established operations in Malta, Gibraltar, South Africa, London, and Chicago. The European casino market is host to many White Hat games that the rest of the gambling world would be mesmerized by. If you are not sure that you know of or have played any White Hat games, think along the titles of Peaky Blinders Deal or No Deal and Ted.
There was plenty of commentary after the partnership deal with DraftKings Casino had been finalized; the CEO of White Hat Studios, Andy Whitworth expressed his team’s excitement at this business step. With the perception that they are striking an operations alliance with one of the most forward-thinking and influential betting operators in the North American region, White Hats is quite optimistic of the future.
DraftKings is known throughout the industry as a market leader as far as innovative content is concerned. Casino players who are abreast with release of new content will agree that this is the company to look out for when searching for unique gaming options. Whitworth speaks for the entire team when he opens up about the company’s plans for expansion. The growth is now on as everyone looks forward to engaging with the content that is soon going live.
Michigan is the newest state to enter the real money online gaming space and just last month agreed to join an online poker agreement that will enable players from different states to compete in the same championship from multiple jurisdictions. This means that the barriers to registering and competing based on location are slowly been torn down. The online poker players of Michigan will now be able to measure up their prowess and strategy against counterparts in New Jersey, Nevada and Delaware.
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White Hat U.S. Market activities
Owing to the large portion of the gambling market that DraftKings controls in the United States, the agreement with White Hat is expected to impact a huge chunk out of the U.S. iGaming market. In March, the developer got into a deal with the management of FanDuel Sportsbook in an agreement that sort to popularize its offering with casino customers there. Both DraftKings and FanDuel Sportsbooks are wrapped up in an invisible battle that concerns control of the online casino segment as well as sports betting and daily fantasy. It is not enough that the operators are scaling in the U.S., where they have active operations in Ontario where both are significantly successful.
A few weeks ago, the management of White Hat signed a similar deal with BetMGM Casino for improved reach and control of the Ontario gambling market. As an early bird in casino games provision in the region, the developer is conditioning the Canadian gambling enthusiasts to familiarity with their titles. It will take time to get these population accustomed to anything else after this.
White Hat Crowned Top Provider
Based on the milestones that White Hat Online Casino Content provider is achieving, it is no surprise that the brand is getting recognized by the right people. At the annual SBC Awards in London, the institution was named as the best casino content provider of the year. The event which took place at the Battersea Evolution brought together a swarm of iGaming executives from around the world. This was the perfect platform for all the influential players of the development industry to stand out for their innovativeness and hard work.
While this recognition was held a global stage, it is just one of the many that the company has received in the recent past. Immediately before this latest one was two silver medals won for “Rising Star in Sports Betting & Casino and Platform Provider of the Year” that had been organized by the SBC Awards North America 8 months ago.
According to the CCO of White Hat Gaming, Andy Whitworth, it has been an honor for the company’s employees to be identified with the brand at this point in time. The multiple awards are indeed a testament of the diligence and resolve of the developer teams to match up to their global counterparts. Going forward, Whitworth and his team are looking forward to more hard work in matters of product development.
Even though they have not yet met their objectives as a business, the awards are an indication that they are on the right track. Just last year, White Hat purchased an asset of Blueprint Gaming’s online wagering options – a great step in the process of scaling the business and bringing in as much diversity as possible in the product portfolio.
Conclusion
This current deal is new feather in the hat of White Hat that heightens the brand’s wave of partnerships creation in the United States. Casinos that are currently enjoying the developer’s content include Resort Digital Gaming, Tipico US and Four Winds Casino. After a long period of operation in this grand economy as a dark horse, the management of White Hat Gaming has decided to go full circle in matters of growth.
