BetMGM made headlines this week when they introduced Borgata Bingo to the gambling fans of New Jersey. This is remarkable growth from the betting operator that started out as a mere internet enabled sportsbook. With this new development, BetMGM has proven its worth in the iGaming industry.
Following up on their mission of being a top notch provider of comprehensive iGaming solutions in the North American market, the MGM Resorts International-backed venture is definitely on the right track. If this keeps on, they will soon be influencing iGaming in foreign gambling markets as well.
Borgata Bingo is a product of Entain, a company that has shares in BetMGM Casino; their plan all along has been to come up with a unique product that would take the gambling industry by storm. The app is the pacesetter for modern day bingo because it offers the only real-money online bingo product that uses 75 balls.
In a recent statement issued by BetMGM on the nature of the application, the company revealed that bingo lovers finally have a tool that caters to their needs. In addition to the wide range of bingo programming, the app will host progressive jackpots as well as slot games. Before you partake in the marvels of this app, there is need to have it downloaded to your device; downloads can be made from Android devices, iOS devices and the internet.
What we cover
The operations of BetMGM
BetMGM is the best performing gaming operator in the New Jersey gambling market based on the many initiatives which the company has unveiled over the years. The company currently enjoys a market share of 30% calculated on the basis of gross gaming revenue (GGR). In addition to that, the operator serves a 32% national market proportion. The four main jurisdictions of business in which the operations of BetMGM are heavily felt are West Virginia, Pennsylvania, Michigan and New Jersey.
As an added value for their time, the players of Borgata Bingo will have access to M life Rewards which is a product of MGM Resorts. Players need only to link their accounts to the loyalty program so as to facilitate rewards other than the typical free spins and bonus prizes.
Depending on the number of loyalty points earned, players will get to choose equivalent experiences at any of the MGM Resorts properties. While the gaming experience for NJ players is limited to the Garden State, the reward system allows them to enjoy the Beau Rivage in Mississippi, MGM National Harbor in Maryland, MGM Grand and Bellagio in Las Vegas, and Borgata Hotel Casino & Spa Atlantic City.
Getting Borgata Bingo into more markets
As more US states markets open up their legal framework to accommodate gambling operations, operators such as BetMGM are eager to scale up to meet the needs of these emerging markets. Until it experiences a huge marketing break, Bingo will continue to generate low income for the operators that embrace it.
Many operators ideally want to be associated with products that are already recording significant revenue in the market. For the time being, BetMGM will continue to enjoy all the goodies that come with being the sole provider of Borgata Bingo in the market.
It is obvious from the recently unveiled advances that BetMGM is a huge beneficiary of the Entain and MGM Resorts brand. The collaboration of these two major gambling industry players have been the basis for many significant relationships and business alliances formed in the United States. Some of the most notable ones have cultivated lasting associations with Inside Edge, Madison Square Garden and multiple sports teams from the major leagues.
With a record of forming strong networks within the industry and beyond, BetMGM is on a path to even more success in the gaming provision business. Being among the top best performers in a new industry is not a small achievement; BetMGM is making every effort to have its efforts recognized and grounded in even more jurisdictions. Their most recent business move gives the impression that the company is not afraid to test the waters.
Apart from expanding the company’s product portfolio, adding iGaming products into its list of offerings provides a wide selection for gamblers. Player preferences can now be effectively met and this attracts more players to sign up onto the platform. The wave is also starting to pick in other online sportsbooks, a trend which will push the industry’s growth and innovation potential. The real effect of this wave should be ready for business analysis after a few business cycles.
According to recent comments made by the VP Gaming at BetMGM, Matthew Sunderland, Borgata Bingo is going to offer its player a new yet exciting customer experience. This is a big win for BetMGM which in the recent past has been involved in efforts to enhance its digital gaming experience. The basis of this success is the thrill which customers speak of when they engage in live or in-person Bingo.
Few experiences can fully replace human interaction and this new release by BetMGM has made it to the list. The management of BetMGM is glad that their efforts finally have something concrete to showcase – it just fuels their momentum to push forward in their growth plan.
Conclusion
BetMGM is at a place where many upcoming businesses in the same industry have a lot to learn from them. The numerous initiatives aimed to grow revenue as well as help players who face gambling challenges should act as the roadmap for those who want to achieve same or even higher levels of growth. By taking the leap to develop a niche product, BetMGM communicates confidence in its delivery and offerings; encouraging others in the business. The market is now ready to see the next big innovation and it will be interesting to see who takes the leap next.
