BetMGM is known in the United States as a top-performing iGaming and sports betting operator. The company has just made an announcement regarding the launching of its very own National Hockey League® (NHL)-branded casino games including blackjack, the new live Money Wheel game, and baccarat. Americans love the NHL so this move is going to appeal to a lot of casino enthusiasts in the country. For all the games that the operator has included in the new branding exercise, the players of Michigan, Pennsylvania, Ontario, and New Jersey will have equal access.
By launching these one-of-a-kind games, the relationship between the casino brand and the NHL is strengthened even further. Speaking with optimism at confirmation of the launch, the Director of Gaming at BetMGM, Oliver Bartlett, pointed out that the NHL season was fast approaching and it was therefore a good idea to offer their players something to look forward to. The thrill with this launch is that BetMGM casino players have the ability to ‘drop the puck’ with the operator.
The brain behind the development of the new games is Evolution Gaming but this is not a surprise since the developer has a track record of unique titles. By partnering with the casino developer, BetMGM has created games that feature three-dimensional renderings and animations that deliver an immersive experience. Every game has a unique ‘go live’ button that is used when a player wants to move directly to the ice games which ushers them into BetMGM’s live dealer version of the same game. The logo of the NHL features prominently in every game but the spectacle is the cycling team logos that move around the rendered arena.
One of the most attractive game on the lineup of new games is the NHL Roulette that features realistic movements of the ball and a full display of statistics and interactive results. Players of the NHL Blackjack engage with the game while seated at a table that is right inside an arena skybox – the thrill of being on this table is that the setup moves virtually between the seats. If you prefer the Baccarat, you will find the NHL Baccarat quite enticing for offering its players an experience that is quite similar to what they get from live casino games.
The final game on this lineup is the Dream Catcher which gives players the power to place bets on the number which they believe is where the wheel will make its stop. The suspense that this game creates is nothing like the casino world has been able to replicate in any other game, especially for players that land various multipliers.
According to the Vice President of Business Development at NHL, Jason Jazayeri, the brand was excited to be working at a broader scope than they would have managed without the partnership. BetMGM is a great choice for a partner because its growth over time has been organic and the market is inclined to try out new products by the operator.
There is now a new database of NHL-branded casino games courtesy of this alliance. This new development is a move to having a more solid relationship between NHL fans and the casino industry in ways that are both compelling and immersive. The two parties are optimistic that his recent development is a single move among many that are focused on the fans in the coming years.
Even as BetMGM spreads out its wings in an effort to capture new markets, key on its agenda of initiatives is the concept of responsible gaming education. The betting brand continues to avail resources that support responsible gaming among its existing players and members of the communities they operate in. GameSense is a leading program running in the betting industry that was developed and licensed to MGM Resorts to help in the campaign for responsible gaming. By integrating GameSense within their platforms, mobile and desktop casino players are able to easily access responsible gaming tools.
What we cover
About BetMGM
BetMGM is licensed as a sports betting and gaming entertainment company. As a market leader in the gambling industry, the casino operator is at the forefront when it comes to creative innovative solutions for the gaming industry. The company began out of an alliance between MGM Resorts International and Entain Plc, BetMGM boasts of access to all betting sectors in the US. Much of its financial power and will of access stems from the brands affiliation to the parent company, MGM resources.
MGM Resorts has an extensive portfolio of properties in the gaming industry; from land-based and online sports betting, major tournament poker, and an online gaming business, their presence is impossible to ignore. Apart from premises, BetMGM also has access to Entain’s US-licensed, state-of-the-art technology. The customers of BetMGM log in to their accounts to enjoy an offering of sports betting and online gaming through market-leading brands including Borgata Casino, BetMGM, Party Poker, and Party Casino.
The first time that BetMGM opened its doors as the current brand was in 2018. Its operation base is in New Jersey, no wonder the casino’s activities in the Garden State are quite vibrant. BetMGM attributes much of its success to the groundwork that had been done by the parent company MGM Resorts. If you have been to any MGM Resort destination, you must be aware of the luxury and pomp that the brand offers.
Conclusion
Casino games are already popular as it is but people love the NHL. What happens when the NHL season comes to a close? Well, NHL-branded games will continue to offer casino customers a feel of the season. The branding will keep NHL fans within the gambling vicinity for a long time; before, during and after the NHL. There is definitely going to be heavy traffic on the BetMGM platform throughout and this is what the management is hoping will propel their business growth.
