Playtech, a global leader in gambling tech, has announced a groundbreaking partnership with Fremantle, the production company that owns the rights to the iconic game show Family Feud. Under the terms of the agreement, the Isle of Man-based software provider will gain exclusive worldwide rights to develop and distribute Family Feud-branded live dealer games.
The deal marks a major coup for Playtech, as it allows them to capitalize on the worldwide popularity of the daytime game show franchise. Spanning over 40 seasons across various international versions, Family Feud is one of the most enduring and successful game show concepts ever created.
The agreement also brings the intellectual rights to Fremantle’s Family Fortunes to Playtech’s portfolio.
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Fremantle’s Family Feud Resonates with Playtech’s Audience
Fremantle’s Family Feud, created by Mark Goodson, is widely recognized as one of the most iconic American television game shows. In this game, two families compete by answering survey questions. Family Feud, along with Jeopardy! and Wheel of Fortune, are among the ratings blockbusters for primetime and daytime TV, as noted by the New York Times.
Senior VIP of partnership at Fremantle, Erica Gadecki, emphasizes that their strategic agreement will help cement Family Feud’s place in the TV history.
Fremantle, known for its expertise in delivering diverse intellectual property, offers a range of thought-provoking documentaries, acclaimed films, TV shows, and other groundbreaking productions. Among its most popular and beloved productions are American Gods, American Idol, Got Talent, Press Your Luck, The Price is Right, and The X Factor.
Aaron Berndtson, head of strategic partnerships and entertainment at Playtech, expresses excitement about embarking on this extraordinary journey with Fremantle. Their collaboration is crucial for both companies and will help them deliver unique and exciting experiences to their customers.
Playtech’s Proven Track Record
Playtech is known for developing high-quality live dealer games based on popular entertainment properties. Their previous deals with Marvel, Warner Bros., and DC Comics have resulted in some of the most popular live casino games on the market.
Bettors are already familiar with popular slots and game show titles available at the leading online casinos, including BetMGM, Tropicana, and Hard Rock Casino NJ. Playtech’s The Money Drop, Top Gun, American Dad, and The Matrix enjoy regular actions at these gambling sites.
Playtech’s expertise in this area makes them an ideal partner for Fremantle. They have a proven track record of authentically capturing the essence of beloved brands and transporting them to the digital casino floor.
A New Centerpiece for Playtech’s Content Schedule
Playtech has confirmed that they intend to make the new Family Feud live dealer game a centerpiece of their upcoming content schedule. The game will be rolled out to their global B2B client base and own .com brands.
Top New Jersey online casinos will likely see their lobbies feature the new live Family Feud games in the course of the year or early 2024. This follows Playtech’s continued focus on high-profile partnerships that expand their content library and drive player acquisition across regulated markets.
Its progress in the US online casino sector is marked by strategic moves, including a recent partnership with betPARX in Maryland and the successful launch of a new live online game show in New Jersey.
The development studio has also made several partnership agreements, such as Betfred and acquiring a minority stake in Hard Rock Digital. The integration of classic films into online casino games, such as The Godfather slot game in Michigan, is a discernible trend in the live casino industry. Playtech further distinguishes itself by exploring less saturated TV formats in the online gambling ecosystem.
The Magic of Family Feud in an Interactive Live Dealer Format
The success of Playtech’s Family Feud live dealer game will hinge on its ability to capture the magic of the TV show in an interactive format. This will involve carefully recreating the look, feel, and gameplay of Family Feud, while also providing players with the unique engagement and excitement of a live dealer experience.
Playtech has a strong track record of success in this area, and there is no reason to doubt that they will be able to deliver a top-notch Family Feud live dealer game.
A Meeting of Industry Leaders
The partnership between Playtech and Fremantle represents a meeting of minds between two highly respected entertainment companies. Playtech is a leader in the online gaming industry.
Fremantle, whose parent company RTL earned $3.4 billion in revenue for the first half of 2023, is a powerhouse in the TV production world. The British multinational brings the globally popular Family Feud franchise and decades of experience producing engaging game show formats to the table.
Playtech offers their technical expertise developing premium live dealer games, as well as extensive distribution through their many B2B partnerships and .com brands.
This confluence of talents makes the pairing an ideal match. The RTL-owned producer gains access to Playtech’s innovative live casino platform to bring Family Feud to new digital audiences. They strengthen their content portfolio with one of the most enduring game show concepts ever created.
Driving Player Acquisition and Expanding Reach
For Playtech, rolling out a new Family Feud live game should drive significant player acquisition as they tap into the built-in fan base of the TV format. Casual and core gamers alike who enjoy watching Family Feud may be enticed to try an interactive version. If executed properly, it could also help expand Playtech’s reach among less traditional casino demographics.
Wrapping Up
The partnership between Playtech and Fremantle is a major coup for both companies and a win for players worldwide. By integrating one of television’s most popular franchises into its live casino portfolio, Playtech is poised to attract new players and expand its reach in key markets.
Fremantle, on the other hand, gains access to Playtech’s innovative platform and expertise to bring Family Feud to a new digital audience. This will allow them to further monetize the Family Feud franchise and reach new fans around the world.
