Since 2019 when Unibet was launched in the New Jersey market, the betting provider has been actively serving its customer. Recent media reports indicate that the management of the company has something in store for its members. There is speculation that the betting brand is in the final stages of releasing a totally new product into the market.
In a press release that was issued by Kindred, the company announced that it had been granted approval by the Division of Gaming Enforcement. In a few weeks, the sports betting customers in NJ will enjoy better analytics, improved flexibility, and an enhanced gaming experience. For betting enthusiasts who might be eager to experience this new phase, May is the month to look out for. This means that the customers of Unibet will be onboarded onto the Kindred platform but without moving from Kambi.
The content of the press release placed emphasis on how important for Unibet to be introducing a new platform for their users. This is also a great opportunity for Kindred to establish its presence across the North American region.
What we cover
Unibet’s gaming model
The operations of Unibet in New Jersey are hosted on a platform provided by Kambi. So far, this has been the launch pad for a variety of new games, ranging from sports betting, poker, and even table games such as roulette. In this new chapter of the company’s operation, the sports betting operator will now run on Kindred but still be integrated with Kambi. True to what was reported in a 2022 press release, Kambi has consistently provided and will keep on offering high-quality services and technology support to Unibet.
Another section of the press release mentioned that Kindred was on the run to brag about the authentic products they offer on Unibet. The users of Unibet can expect higher performance as well as improved flexibility once the system of collecting and analyzing rich sets has been established.
Being a Unibet user living in New Jersey at this time when the brand is rolling out such massive improvements to its platform is going to be quite rewarding. Players are assured of a better experience on the platform courtesy of tailored content specific to each user. Customers will also be rewarded generously through the system since the platform administrators plan on introducing additional offerings.
In addition to all the benefits mentioned above, the press release also touched on the issue of a safer gambling culture to match the requirements and needs of the local market. This initiative will be instrumental in promoting gambling as an activity that entertains which can be controlled with plenty of awareness.
According to the CEO of Kindred Group, Henrik Tjärnström, his company is really pleased that they have reached a time when they were launching an individualized betting platform in New Jersey. As the leader of the team that was involved in the creation of the platform, Tjärnström is proud of everyone who participated in bringing this project to life.
Kindred already has a huge presence in New Jersey so the team is confident that a new product is going to be received well. Since the brand has reported great performance in the European market, industry experts are positive that it will do well in New Jersey as well. Finally, the management of Kindred is proud of the opportunity to show off an authentic Unibet product.
The Unibet experience
For gaming enthusiasts that have been in the scene a while, the Unibet brand is not new. The company has recorded immense yet gradual growth since it was established in 1997. With over 20 years in the industry, this is one of the top global casino brands with extensive operations in Canada and the United States. Under the management of Trannel International Limited, based in Malta, the Unibet brand holds two licenses; Malta Gaming Authority & Ontario Authority.
Living up to its objective at inception, Unibet continues to hold on to its commitment to offering superior gaming experiences to its users. As a matter of fact, Unibet is synonymous with an initiative aimed at promoting friendly user experiences for casino players. Even though the feedback on the betting operator is majorly positive, there have been negative reports on how the support team responds to queries. Some customers have also reported that the online betting platform is slow in matters to do with the withdrawal of funds.
Did you know that bets are updated automatically on the Unibet platform? If you are aiming for a NFL match bet, the odds posted on Unibet are among the best in the market. The operator also avails in-play betting for gamers who want to see a game’s progress before they can make a decision on what bet to place. Players however need to get accustomed to changing odds throughout the game; in fact, the updates are an indication of the possible outcome of a game depending on how the game is going.
There is a Unibet sports app that smartphone users can download for convenient gaming. Available on both iOS and Android phones, iPhone users can get it from the App Store while Android users must prompt a download by clicking a link. Having the app is handy because it makes it easy for gambling enthusiasts to access sporting events as soon as they are uploaded onto the platform.
Conclusion
Kindred has in the recent past been involved in the formation of a series of partnerships with various casino operators across the United States. In a deal which the company finalized in April, the partner brand was Swinomish Casino & Lodge, which opened its sportsbook at the start of the second quarter of the year. In this deal which will be valid for a period of 6 years, Unibet branded kiosks will become a staple in the sports betting arena. The current portfolio of Kindred comprises of 13 retail sportsbooks in locations around the US including Pennsylvania and Arizona.
