It’s a new twist of fate for AJ Andrews as she is signed up as the newest brand ambassador for BetMGM. The professional American softball player joins other legendary sports personality whose performance on the pitch makes them crowd favorites. Andrews, who is an Ohio Akron Racers outfielder, is the newcomer in a team of celebrities working for the betting brand.
This is without a doubt a great achievement for Andrews because she will in no time be known by every player, partner and stakeholder associated with BetMGM. If she is still keen on playing professional softball, this could be the level of exposure she needs to move forward in her career. The interesting aspect of this deal is that BetMGM Casino went for a young sports personality – the industry is used to retired legends.
Andrews no doubt still has lots of energy to offer the sports world and what better way to do it than to be at the center of betting action. She is a vibrant professional sports personality that many people of her age will want to be associated with. The impact of her involvement with the BetMGM brand will prove that engaging them while still young helps to build them as they build the brand.
Her success as a brand ambassador will depend on her individual capabilities as well as team effort. Some other well known names on this list are Kevin Garnett, Wayne Gretzky and silver screen actor Jamie Foxx. The use of familiar faces to market a brand is not a new strategy; in fact, the gambling scene is gradually warming up to the idea.
In her capacity as a brand ambassador for a betting services provider, Andrews will be the face that partners and customers of BetMGM must get used to going forward. Apart from appearing on static promotional materials, she will also be expected to act on behalf of the brand on social media and broadcast content. For the fans of BetMGM who are keen on interacting with company officials, the 28-year old Florida native is going to play the role in all fan-based events. Since she is young and vibrant, she is going to actively participate in all marketing campaigns to fulfill her role.
Andrews started her softball career at a college team for the Louisiana State University. After graduation, she had to leave behind the college league but this meant that her passion for softball had to be continued elsewhere. It is the love of the game that shifted her from playing for the Lady Tigers of LSU to the Chicago Bandits in 2015. Who would have known that in a mere 6 years, the rising star will be the face of BetMGM?
After an impressive performance of skill in playing for the new team for an entire year, Andrews moved to the Akron Racers via a trade agreement. Her prowess immediately shone through and she went on to become the first woman to ever bag the Rawlings Gold Glove Award in 2016.
Speaking of her new engagement with BetMGM, Andrews expressed gratitude at being honored by the opportunity. Her role as brand ambassador will push her deep into the New Jersey gambling scene which she considers to be such an honor. The sports betting industry in the US has in the last 5 years grown significantly and any level of publicity is going to propel it further upwards.
Andrews knows all too well what it feels to be young at something – in fact, she has been on the pitch as long as the gambling law was established in NJ. Sharing a legacy with a big brand is going to go down in history anytime the name of Andrews is mentioned in the future. If she does not reap any other benefit out of this engagement, she has a solid legacy to hold on to.
According to Andrews, women in the sports arena have been unfairly discriminated upon when it comes to matters of leadership and recognition. By making it to the payroll of one of the largest operators in the gambling scene in NJ, Andrews considers her deal as a win for many other women in the field. As the industry continues to recognize the contributions made by women in sports, there is hope that many more will be used in marketing.
Her message to her fans is that she will deliver on her mandate religiously for the benefit of the entire industry. With the new platform on which she now stands, Andrews is positive that many others will be inspired by her story. She is eager to share her creativity with the larger gambling community of New Jersey.
Even though she is now in the limelight owing to her contribution to sports, that is not all she has dedicated her life to. She is also involved in non-profit organizations within her community that have streamlined their activities to mentoring young women. A large number of women lack mentors as they are growing up and this leads to missed opportunities and delayed achievements – Andrews seeks to change this narrative for many who are younger than her.
Chief Revenue Officer at BetMGM, Matt Prevost, has supported the appointment of Andrews stating that she is a trailblazer who needs to be in the limelight to inspire others. As an all rounded sports powerhouse, AJ is an asset that BetMGM is proud to have on their side.
Final Thoughts
The operations of BetMGM are available in 22 US markets, making it one of the most influential betting brands in the country. In its most recent expansion effort, the company launched its mobile sports betting app in Illinois. This is the network that Andrews has joined and if the momentum holds up, she will be witness to even greater scaling. BetMGM made sure they got her before anyone else could – they can only follow suit.
