Geolocation technology is a great asset for casino operators that are keen on upholding the laws of the jurisdictions in which they operate. Partnering with a compliance services provider is therefore a great step for casinos operating in the online marketplace. The latest alliance to this effect involves Xpoint, a geolocation and compliance provider that specializes in offering support to iGaming and sports betting companies in the US market and PlayStar which is an online based betting brand that is set to launch in the Garden State.
According to industry news, the plan is for PlayStar to open up its betting portal to New Jersey bettors in the second quarter of 2022. Being a new player in the market, the provider is keen on ensuring that state regulations on betting do not feature within its challenges. By signing up as the official geolocation partner of PlayStar, Xpoint will facilitate the creation of a regulated gambling environment for bettor. Customers playing on the site will equally enjoy the fruits of their efforts since any gains made will be theirs to keep.
Geolocation technology for most casino operators is integrated into the main system to save time for the business and customers. At the point of registration, customers who are not from supported jurisdictions are locked out from accessing the gaming platform. By analyzing IP addresses from the systems that users use to access the gaming site, the geolocation tracker is able to flag off outsiders.
When commenting on the just concluded partnership, the CEO and Co-Founder of Xpoint, Marvin Sanderson, described their business partner as a fresh thinking and innovative brand. Sanderson is happy that they have partnered with an organization that share their same value for customer focus and brand value. This, according to the geolocation guru, is the winning checklist when growing a customer focused brand in the online market.
Sanderson views the partnership with PlayStar as a great force that will sweep over the United States gambling market. Judging from the projections for future expansion, New Jersey is going to be the launching pad into the rest of the US.
Xpoint is thrilled that they will be working alongside an online betting brand that already shows signs of having a bright future not only in the NJ online market but the US as a whole. It is an open secret that casino players are embracing the internet as a means to achieving their gambling needs. Well, players such as PlayStar are going to bridge this gap, and go further to make the experience worthwhile.
What we cover
Business Development Partnership
Apart from ensuring that PlayStar is serving the right clientele over its online casino platform, Xpoint will also offer direction for marketing and business development. The geolocation provider team will be collaborating with PlayStar to generate more revenue for the business. This will be achieved through uncovering untapped engagement opportunities where the casino brand can listen to its customers and vice versa. With PlayStar conducting its entire operation online, leveraging of data and technological tools is going to facilitate most of these efforts.
The general perception of the customer in the modern times is gradually changing under the weight of data analytics. Websites and social engagement platforms are collecting data which companies can now use to get into the minds of their customers. By running marketing campaigns and business development agendas through data collected from analytics, it becomes easy to align customer preferences to company goals.
The modern business world is characterized by data; collecting, measuring, analyzing and manipulating. By using geolocation data to analyze their customers, PlayStar is going to empower its development team on specific market traits they should be working to explore. Testing gaming software on such a strong backing offers gaming brands a direct shot at their customer’s preferences. Although the partnership is a big push for enhanced revenue, the operator will offer industry regulars such as bonuses and promotions to hook loyal players.
According to the CEO of PlayStar, Per Hellberg, the online casino operator is proud of the current partnership. With a market as vibrant as New Jersey in their upcoming plans, they will benefits greatly from the services of a geolocation provider. This is the same momentum that the operator hopes to scale with into the other states they are eyeing in the US. The company head revealed that they are keen on obtaining crucial customer data from the agreement in the view of improving their bettig offerings and quality of service.
For a business alliance of this caliber the mutual benefit of is expected to be massive. Both organizations complement each other because they each thrive because the other exists. Depending on the current state of the New Jersey market, they can be categorized under small businesses although their resolve is to compete with the big players. Entering NJ for the duo is more like the biblical David and Goliath battle but the end goal is to kill but to squeeze in and be recognized.
In addition to working together to achieve common goals, this alliance calls for each party to remain grounded in their core vision. Even though they have different paths of achieving their objectives, they agree on the power of technology to deliver an unparalleled experience for their customers. The current trend in gambling seems to favor casino operators with an online presence; PlayStar is keen on using the tools within its reach to deliver excellence to the market.
Conclusion
Partnerships within the gambling industry are a common occurrence these days. The best alliances take place between related businesses that need each other to thrive. PlayStar chose a partner that is in the same league of market share as they are. This gives them an equal opportunity at gaining organic customers and influencing the market in equal measure. If every level of business is leveraging the gains obtained from working together, it is a good idea for all able businesses to follow suit.
