The reputation of PointsBet as a premier online gaming operator with operations in various parts of the world is quite befitting of its performance in the US gambling market. A few days ago, the operator revealed that they will be working with Troon® for mutual gain. Troon® is an industry force as far as offering golf clubs, hospitality and related leisure services is concerned.
For the first time in the gambling industry, a partnership has been forged with a player that does not fall within the traditional sporting bracket. This move is a big win for PointsBet which has been presented with an opportunity to spread its influence. For many people, golf remains to be a game dedicated to a certain social class, played within an aura of calm and reserved for days when the weather is just perfect; it has finally made it to the gambling arena.
Following the strategic alliance, PointsBet will be featured in various media channels operated by Troon®. Customers interacting with the golf operator’s website, print publications as well as social media channels will from time to time receive digital marketing materials promoting PointsBet. There is also a Troon App and PointsBet will definitely get some airspace here too.
In line with the newly forged collaboration, PointsBet has been granted exclusive leeway to run high impact visibility campaigns at all golf facilities under the Troon management. Troon customers will now only need to open the app to get the latest updates. While not a near-future guarantee, PointsBet is expected to launch exciting collaboration inspired rewards for its customers.
What we cover
How the sports betting partnership trickles down to players
The partnership between Troon and PointsBet has brought on board the game of golf which for many people is not subject to betting. The customers of the two sports betting partnerships parties are without a doubt the greatest beneficiaries. Registered PointsBet players will be connected to golf opportunities in Troon locations countrywide.
If you are a VIP customer on PointsBet, take advantage of this new partnership to unwind occasionally at facilities managed by Troon. There is an upcoming PointsBet Cup which is being organized by Troon and VIP customers of PointsBet have been granted advance access.
Commenting on the optimism of the PointsBet team following the signing of their sports betting partnership, PointsBet Chief Commercial Officer, Eric Foote, pointed out that partnering with an unconventional partner was quite deliberate for PointsBet. The company has in the past got into business alliances with the PGA TOUR, The Golf Channel and NBC Sports.
In line with PointsBet’s projections to amplify its impact in the gambling market, Foote revealed that the betting operator agreed to work with Troon because of their shared commitment to customers and corporate values. Partnering with an operator who is already established in their space is a huge marketing strategy that PointsBet has been using to grow its brand feel.
$1025
Welcome Package
$25 free bonus + deposit match, first deposit up to $500.
$600
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up yo $600.
$500
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up to $500.
Gambling and Golf is not a combination that receives a lot of publicity but it could be due to the fact that golfers often have a reserved game plan. By partnering with a golf facilitator, PointsBet’s promotional materials will be put up in Troon’s facilities. The projected growth as a result of brand visibility will create an unparalleled portfolio of leads drawn from various multimedia platforms.
Troon at a glance
If you have been to a golf tournament, chances are that it was facilitated by Troon. The company, which has its headquarters in Scottsdale, Arizona, is the leading golf management company in the world. The Troon portfolio spans across 630 golf courses around the world which rely on the vast experience and expertise of the management team. Troon owns properties in 45 states in the US and 30 countries.
PointsBet relies on its competent development teams to create technology-forward applications for the gambling market. By upholding a strong customer experience enhancement culture, the company continues to feature among the industry leaders. According to the Chief Development Officer at Troon, Scott Van Newkirk, the sports betting partnership with a betting operator is supposed to bridge a very specific gap.
There are many golf club members and visitors to Troon properties who will not leave the comfort of Troon facilities but are eager to experience sports betting and iGaming. That is the inspiration that brought Troon and PointsBet together with the hope that more gaming opportunities will come up for them to explore.
The fact that NBC Sports Next prefers to partner with Troon and its cutting edge golf technology products and services gives an advantage to the Golf Management in propelling its plans forward.
PointsBet’s plan for the future
While it is not a complete shock, the management of PointsBet is constantly in awe of the creativity that the development team demonstrates. This is turn, positions the entire organization in tune with other brands that are committed to grow their revenues by reaching new markets. According to the PointsBet Global Golf Ambassador, Notah Begay III, growing golf and reaching new players requires exciting tactic. The four-time PGA TOUR winner and current golf analyst for NBC added that partnering with Troon is an excellent business move whose effects will be felt in all the properties affiliated to the management firm.
PointsBet is a relatively new player in the United States gambling market having entered through New Jersey in 2019. The company currently offers its sports betting product to players in Illinois, Colorado, Indiana, Michigan, Iowa, West Virginia, and Virginia. The company projected growth plans include New York and Maryland.
The reputation of Pointsbet as a successful bookmarker listed on the Australian Securities Exchange and running gambling outfits in Canada, Ireland, the United States and Australia is enticing for businesses seeking to partner for mutual gain.
NBC Sports works alongside PointsBet as the betting operator’s Official Sports Betting Partner.
Final Thoughts
PointsBet has a grand reputation in the US gambling market. By coming up with a cloud-based wagering platform that they can scale as the licenses come, the operator is ready to offer much more to their customers in the future.
Are you a New Jersey resident interested in playing online in our state and taking advantage of the best offers? Check out our curated list of NJ casinos, NJ sportsbooks and online bonuses. And if you are a poker player, please check our list of Best Poker Sites in New Jersey.
$1025
Welcome Package
$25 free bonus + deposit match, first deposit up to $500.
$600
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up yo $600.
$500
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up to $500.
