TwinSpires is the newest gambling operator to enter the New Jersey market and by looking at the company’s portfolio, gaming enthusiasts in the Garden State better look out for world class entertainment. The gambling operator brings to NJ a history of horse racing in addition to online casino platform.
So excited is the management on making it to the New Jersey market that they have posted a launch video on their Twitter handle. In the clip, the operator offers a detailed account of the perks which players stand to benefit from if they sign up on the platform. There are many gaming events offered on the betting site that span across sports such as football, soccer, baseball, basketball, hockey, golf, cricket, boxing, tennis and mixed martial arts.
Even though the people of NJ might be hearing of TwinSpires for the first time, the company is no stranger to the US gambling scene. They already have operations running in Tennessee, Arizona, Pennsylvania, Mississippi, Michigan, Indiana, and Colorado; New Jersey is the eighth market where the offerings of this company will be enjoyed.
As far as iGaming is concerned, NJ makes three the number of states in the US that will be offering iGaming services. This is definitely a great feet for this operator because it has made it into the market when the concept is relatively new so the profits are bound to be impressive.
In celebration of this milestone, the residents of New Jersey who will create new accounts on TwinSpires will be treated to a sign up offer that few would be able to resist. Actually, the inaugural promotion has been dubbed as, “best-ever sign-up promotion.” Apart from the fact that players will get to sample a brand new casino outfit, they will also be exposed to fresh games and freebies.
Time is of the essence in grabbing this coveted promotion benefits because the platform promises to reward early bird signees with up to $1,000 worth of bonus bets. At the same time, those who will be joining the platform for a taste of their iGaming offerings better do it now during the height of the launch; they will win up to $500 worth of risk-free casino time over a 24-hour period.
What we cover
TwinSpires is fuelled by quality
Speaking on the NJ launch of TwinSpires, the company’s Markeing VP, Sean Phinney, emphasized the fact that his company was introducing iGaming to NJ as a new solution for players. The Garden State will enjoy the new products until such a time when the company is able to branch out. It is on this occasion that Phinney revealed that TwinSpires was the official sports betting partner of the Kentucky Derby; those who have been gambling for the passion would have heard of this operator.
This means that the team that is responsible for organizing the Kentucky Derby, is also in charge of the TwinSpires team. The quality of the Kentucky Derby is enough proof that the NJ market is in safe hands when it comes to gambling planning. Phinney considers the Kentucky Derby as epic especially because of its long history of two minutes.
The marketing executive was excited as he announced how each and every member of the TwinSpires operations considers this launch as remarkable. It has been close to 150 years since the company started out wagering activities in the US so the experience gathered over the years is about to be put to work. It is now time for the operator to offer iGaming enthusiasts an opportunity to engage in state-of-the-art promotions.
It is obvious that the gambling market is gradually changing but companies that were established a few decades ago have mastered the trade in ways that drive the market in their favor. Some of these gambling operators have such immense experience that they are able to align their business goals with the needs of customers as the trends keep changing. This has been confirmed by TwinSpires’ marketing VP by sharing that they have close to 150 years of hands-on experience with the US gambling market.
Experience is going to be valuable to both the company and the residents of New Jersey as the operator tries to curve their own niche. For the seasoned gaming enthusiasts of NJ, this is yet another opportunity to get a taste of authentic gambling. The promotions and offers that accompany this launch are definitely going to attract many.
Who owns TwinSpires?
The newest entrant into the NJ gambling market, TwinSpires, is the property of Churchill Downs Incorporated which is the mother company of Churchill Downs. Many horse racing fans will know Churchill Downs from the thoroughbred horse track in Louisville, Kentucky.
According to current industry hearsays, the mother company is said to be seriously thinking about disposing off the TwinSpires racing brand; a transaction that is expected to raise up to $1.5 billion. Although this news has not hit mainstream media yet, the leakage came from reliable sources so it might not be long before it is confirmed.
Final Thoughts
The state of NJ has in the recent past attracted attention from both gambling fans and operators. It is quite a vibrant destination for the casino industry and the proof is in the massive profits recorded since it was legalized in 2018. For a new gambling company joining this market, the large number of operators already established here might seem like a lot to deal with. The truth is that there is enough for everyone; customers here are looking for a great experience and will promote anyone who takes their interests to heart. The success stories definitely arise from following trends and this requires a practical team. Gambling operators who are willing to offer more than the customer is looking for will reap from their efforts because the NJ market always rewards hard work.
