Greentube has finally gained market access into the lucrative online gambling market in the US thanks to its brand new partnership with Golden Nugget Online Gaming or GNOG. Greentube will launch in the Garden State first before launching its services in other states. Greentube’s partnership with GNOG marks a very crucial breakthrough for the brand, which is well known across Europe.
Greentube is known for a series of titles including Diamond Cash: Oasis Riches and Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens, which will both become available on GNOG.com. Now that Greentube has joined forces with GNOG, the brand will now be well-positioned to explore future growth opportunities in the growing US market.
Greentube is currently in the process of forging more partnerships like this that will allow it to make its expansion dreams a reality. As more and more states continue to legalize online betting, Greentube will be looking to exploit these opportunities. Indeed, partnering up with a renowned force in the gambling industry such as Golden Nugget Online Gaming will help to advance Greentube’s mission.
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Greentube also pursuing opportunities elsewhere
Greentube has a great standing among European punters. Just recently, Greentube debuted its services in Ukraine via a similar partnership with locally licensed operator First Casino. Thanks to this partnership, Greentube will supply punters in Ukraine with its online slots. Some of the titles up on offer include Sizzling Hot Deluxe, Lucky Lady’s Charm, Book of Ra, as well as Diamond Link: Mighty Elephant.
Greentube’s collaboration with First Casino has paved the way for the brand to enter the Ukraine iGaming space for the first time. Earlier this year, Ukraine reorganized its gambling laws and opened up the market to private licensed operators and content suppliers. As such, Ukraine is now regarded as a key territory in Eastern Europe and is attracting a lot of attention from operators that are looking for new growth opportunities.
Not too long ago, Greentube also gained entry into the Commonwealth of Independent States (CIS), which is currently comprised of several countries including Georgia, Azerbaijan, Uzbekistan, Belarus, Kazakhstan, Moldova, Tajikistan Russia, Kyrgyzstan, Turkmenistan Armenia, and Ukraine. Greentube’s entry into the CIS was made possible by its partnership with Parimatch Tech, which is a well-known provider of B2C services.
Parimatch has emerged as a leader in iGaming and sports gambling since it was founded in 1994. Parimatch currently operates in more than 10 countries, including CS territories, as well as in other territories across 4 continents. Parimatch’s main office is situated in Cyprus although it has headquarters in Belarus, Cyprus, Armenia, as well as Ukraine.
Greentube also recently expanded its footprint in the German gambling market having teamed up with locally licensed operator Jokerstar. Germany recently reorganized its online betting market, thus opening up its products to the larger gambling audience in the region. This supply agreement now means that Greentube’s titles such as Treasures of the Sea, Apollo God of Sun, and Fruit King will all be available to German bettors.
The German state Treaty has been in effect since July 1st and has introduced a nationwide regulatory framework that now permits online casinos, sports betting, as well as poker. Greentube’s titles have proven extremely popular with punters in Europe and these new partnerships that the brand is forging will help to enhance its reach.
To capitalize on the growth in North America, Greentube has also been very keen on growing its presence in Canada. Canada recently legalized single-event sports betting and Ontario is currently in the process of preparing for iGaming growth. Greentube bolstered its presence in Canada with a partnership from Loto-Quebec, which is one of the most well-known casino brands in the provinces.
The collaboration with Loto Quebec marks the 2nd Canadian province that Greentube has entered since going live in British Colombia earlier this year in May. This debut in Canada is another considerable step in the realization of Greentube’s wider North American expansion strategy.
2021 has also been a milestone year for GNOG
GNOG has had a great 2021 so far. So much so that the brand has ambitious plans to go live in at least 6 more states before the end of the year. GNOG has enjoyed great financial success this year; in the 3 months leading up to March 31st, revenue grew by 54% from $17.3m to $26.7m. During this time frame, GNOG went live in Iowa and Colorado thus growing its revenue even further.
As of now, GNOG has market access to 12 states, which is an impressive number that represents at least 29% of the population in the country. As such, GNOG is extremely well placed to capitalize on the considerable and fast-growing market for iGaming in the country. With DraftKings now all set to acquire GNOG in an all-stock transaction, the GNOG brand is expected to get even stronger.
Golden Nugget will continue to expand its services across the country as it continues its quest to become the market leader. Just recently, GNOG was awarded an online tribal event betting operator license by The Arizona Department of Gaming. In partnership with the Grand Canyon Resort Corporation and the Hualapai Nation, GNOG will offer Arizonian punters the best sports betting product there is in the country.
Just recently, GNOG also joined forces with Genius Sports, which will supply GNOG with Live Data and LiveTrading solutions that will be used across a range of events each year. As a result of these partnerships, GNOG now has exclusive data rights to major sporting events including the NFL, the English Premier League, NASCAR, Euroleague Basketball, Liga MX, as well as Argentine and Colombian soccer.
Final Thoughts
GNOG is doing everything it can to provide punters with a modern and engaging customer experience. These partnerships that GNOG is making with brands such as Genius Sports and Greentube are a crucial foundation for the brand delivering and exceeding the customer’s experience. These days, customers are in search of more immersive gambling opportunities, which is exactly what GNOG is working hard to provide.
