The gambling industry has taken a new direction as far as conducting business is concerned. The industry players are gradually moving from the traditional model where an organization operated in its own space. Look around you and you will notice that even the veteran “big fish” businesses are collaborating with others for mutual benefit.
It has finally dawned on the business community that competition is merely old-fashioned. How about joining forces to promote each other’s businesses and watch as the revenues skyrocket for all involved? The greatest task is to identify a business that compliments your own operations and the rest just falls into place.
One such arrangement that just happened recently involves Everi and BetMGM. At the center of this partnership is a custom-themed game known as “Borgata 777 Respin.” Everi Digital, which is the internet gambling component of Everi Holdings Inc., provides the gambling market with all manner of casino games, player loyalty products, and financial solutions.
The fact that BetMGM is the gambling operator wing of this arrangement means that the game will be exclusive to the casino. Players who wish to try out the game must have an account with BetMGM before they can be allowed to play for real money.
Like is the norm, although not yet confirmed in this case, online casinos offer demo versions of games to give players a feel of a game without any form of financial obligation. Other New Jersey casinos which will also offer the Borgata 777 Respin game are Borgata Casino and Party Casino. The Pennsylvania gambling community can catch up with the action at the Borgata Casino and BetMGM casino in that state.
While Everi has been in the business of developing casino games for a long time, Borgata 777 Respin game is the first title that has been launched in collaboration with BetMGM. This is in line with the developers’ mission of empowering gambling fans and players through technology and imagination. The game also promotes player interaction with the system and this ensures that every individual player enjoys a personalized gaming experience.
For land-based casino patrons who have played any of Everi games and operators that offer the company’s games on their platform, the experience is more or less similar. Apart from the fact that the games are quite entertaining, Everi games borrow from real life themes so they always have a story attached to them.
When it comes to additional support that Everi Digital offers to the gambling industry as a whole, the issue of funds transfers features prominently. The company provides trusted financial solutions that leverage technology and encryption systems. Powering the casino space is the first agenda in the business of Everi because that is crucial to enhancing operational efficiency and meeting compliance requirements.
Everi financial solutions and services facilitate the convenience and security of funds sent virtually. Customers on their gaming platforms are able to carry out cashless transactions, self-service loyalty products and control their gambling habits through intelligence software.
Speaking on the launch of Borgata 777 Respin, the Executive VP in charge of Marketing and Digital content at Everi, David Lucchese, termed the move as rewarding for both parties. When two giants in the casino industry form an alliance for the benefit of their customers, the results can only be thrilling. Lucchese considers the new title as an extra channel through which casino players can participate in activities that could change their fortunes for good.
Settling on BetMGM as a business partner for Everi reiterates their commitment to the company’s goal of creating memorable moments for their players. For now, the gambling fun has been confined in New Jersey and Pennsylvania but it will hopefully spread out to the rest of the legalized markets in the United States. Lucchese, who is also the head of Sales, is optimistic that this new product will help the company to meet and even surpass its revenue targets for the coming financial year.
According to the Director of Online Gaming at BetMGM, Oliver Bartlett, they are thrilled to be working in close association with an operator who is committed to customer satisfaction. It is a fact that the gambling market in New Jersey and the United States in general is a point of interest for many would be investors in the gaming industry. BetMGM continues to seek opportunities to join forces with like-minded industry players to satisfy the ever growing gambling market.
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Playing the Borgata 777 Respin
For players who choose to play the new game that has been released by Everi in conjunction with BetMGM, the chances of winning have clearly been enhanced. The only regret is playing the demo version just to land a win that you cannot take away with you. The game offers a re-spin bonus that is activated at random on any spin that results in a win.
When the re-spin is triggered it opens up a cool load of prizes whose value is the same as or more compared to the last re-spin activated. Typical to the slots, the game has a wild Borgata symbol that offers players an opportunity to get awards in multiples of 10x, 5x, and 3x.
Final Thoughts
Former and existing business partners of Everi report on the innovative and engaging content produced from the developer. The Borgata 777 Respin title is yet another chance at demonstrating just how connected the developer is to the people who play their games.
The BetMGM brand on the other hand is synonymous with strong themed titles and iconic brands. Partnering with Everi just strengthens its position in the gaming market. The casino operator can breathe a sigh of relief at least for the moment as their customers delve into this new game. This is just one of the many instances of collaboration that the gambling operator is leveraging to not only create a diverse online gaming database but also offer virtual casino players an exciting time whenever they are logged in.
