There is good news for DraftKings customers and especially those that follow up on the performance of their favorite MLB teams. In a recent announcement, the management teams of MLB and DraftKings revealed that they have been working on ways to expand their DFS offering. This planned extension which is now a reality will see the two parties working even more closely in matters related to content and promotion of their individual brands.
One new feature does stand out because of the impact it will have on sports events accessibility in general. For fans to benefit from the “Bet & Watch” they should have accounts with both MLB and Drafting; and the accounts must be active. That is the only ticket to watching a live game from the MLB league at absolutely no cost.
Additionally, MLB and DraftKings have other projects in which they are planning to work together. There is already planning going on of an upcoming collaboration on a joint game broadcast experience that will be facilitated by the two companies to promote sports betting. Since the broadcast content will be aired on the already existing MLB.TV product.
With these many areas that DraftKings is working together with MLB, it is now official that the sports betting provider has joined BetMGM in the capacity of official sports betting partner. In view of the fact that the relationship between MLB and DraftKings is now bigger and better, the betting king is still the only recognized DFS partner of the MLB.
Close to a decade has passed since one of DraftKings co-founder, Matt Kalish, who is also the president of the organization’s American operation, acknowledged MLB for their contribution in DFS. According to Kalish, MLB was their first league collaboration and the force behind the innovation of DFS.
Over the course of the partnerships over time, the two companies have aimed at introducing to the market, products that disrupt the industry. The DraftKings boss is optimistic that the two companies have only the future to deal with because they are leveraging on adaptation and scaling.
According to the new agreement, DraftKings will support MLB as they keep up with the strains and demands of the league’s postseason. With DraftKings as the official partner for sports betting, the gambling giant is up for a season of on-site exposure for their brand, not to mention opportunities to activate into bigger markets.
It is such touchpoints that will help to embed the New Jersey sports betting brand into all activities that MLB is known for in the public domain. It is expected that the latest innovation of their collaboration will be unveiled within the T-Mobile Home Run Derby of 2021. During the debut, fans will get an opportunity to win match tickets to attend a 2021 game in the World Series.
In addition to the ticket giveaways, DraftKings will be offering its customers a pair of free-to-play pools that will cover all the wins achieved during the 2021 Home Run Derby. The total prize money has been set at $50K.
The current blend of activities that the collaboration between MLB and DraftKings has on its table comprises betting, baseball and branding. It is expected that promoting the two companies from that approach will translate into ways to make money for the two entities.
The market is soon going to be seeing a lot of promotional materials in the form of virtual signage, hospitality packages and digital odds displays. Apart from its capacity as the co-exclusive official sports betting partner, DraftKings has lined up several designations which they will take up in promotion efforts.
Speaking on the new phase of the relationship between DraftKings and MLB, the Executive Vice President of Business Development at MLB, Kenny Gersh, recognizes the hard work that has gone into nurturing the business relationship. According to Gersh, the noticeable growth is as a result of engaging fans in the development process.
Like Kalish of DraftKings, Gersh is also optimistic of the future of the two companies. He looks forward to the period that the partnership is them into; one of living up to the expectations of their customers to provide them with unique products. As the technology wave catches up in the baseball pitch, fans and players alike are gradually adopting new digital advances that must be tapped.
What we cover
The journey of DraftKings
The founders of DraftKings started the company to bridge an evident gap that existed at the time; the sports euphoria was rife but the market had no products to keep fans busy off season. As of today, there is no other company in the United States that can boast of matching up to the offerings provided by DraftKings. The vertically integrated gambling operator offers gaming technologies and sports betting services to more than 50 operators spread across 17 countries of the world.
The people of New Jersey and especially those that love to gamble have a trusted provider in DraftKings. The Operator has made gambling convenient by optimizing its betting platform to serve those who use smartphones, desktop computers and other mobile phones in the same way. While the smartphone experience is more straightforward, the nature of the device you are using will not deter you from betting on your favorite game.
Conclusion
It is partnerships like this one between MLB and DraftKings that are fanning the expansion of the gambling sector in the US. The changes that have taken place in the industry are as a direct relation to gambling players’ partnerships. With brands coming together to seek ways in which they can use each other’s resources to grow, the growth of the sector is only expected in the upwards direction. It is true that DraftKings is a veteran in the industry but their visibility in many platforms that support sports give hope to upcoming players both in gambling and in the media.
