Yahoo Sports and BetMGM recently announced that it would be rolling out some new features that would enhance punters’ overall gaming experience on the Yahoo Sports app. The sports app, which is powered by BetMGM added features such as streamlined registration, as well as onboarding experience between the Yahoo app and BetMGM. A Player prop odds feature was also added to Yahoo Fantasy.
With a more streamlined registration process, Yahoo users can now use their Yahoo accounts to register, as well as sign in to their BetMGM accounts. Once they have completed the seamless registration process, users can then proceed to place bets with BetMGM without necessarily having to download the app.
The prop odds that have been added to Yahoo Fantasy will enable punters where sports betting is legal to start seeing and engaging with available player prop odds that will be available on the bettor’s tab and card within the app, as well as in various locations on the web. The player prop odds will be based on fantasy point totals, which will leverage Yahoo’s fantasy scoring system.
Although these features are only accessible to Yahoo customers and punters in New Jersey, Indiana, Colorado, and West Virginia, it is expected that more users will be able to enjoy the new features as legalized sports betting legislation continues to sweep many other parts of the country.
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Matt Prevost, BetMGM Chief Marketing Officer had this to say about the innovations “Since announcing our partnership with Yahoo in 2019 we’ve worked closely together to produce great sports betting content and are excited to have new product features and a much easier integration with BetMGM for Yahoo’s Sportsbook and Fantasy users to enjoy.”
Yahoo Sports and BetMGM’s relationship has been solidifying ever since BetMGM partnered up with Yahoo as its official Digital Media Sports Partner. These new features will not only help to re-direct more Yahoo customers to BetMGM’s app but it will also improve the players’ overall experience.
Among other innovative features that have been introduced include the Watch Together product that was designed for the 2020-21 football season. Given the pandemic that has made it impossible to attend live matches, the Watch Together feature allows friends and family members to simultaneously enjoy a game together through group video options that appear alongside the live broadcast.
This multiyear strategic partnership between Verizon Media and BetMGM took shape last year in October 2019. This joint venture between industry veterans Verizon, MGM Resorts, and GVC Holdings as discussed here was designed to create collaborative content experiences and live events. As sports betting continues to take over the gambling industry, such partnerships will help it grow even further.
The Yahoo Sports and BetMGM partnership
Yahoo’s deal with MGM Resorts and its BetMGM sportsbook app that has led to the integration of BetMGM within the Yahoo sports app for both iOS and Android has been a game-changer in the industry. This historic partnership has not only changed fandom as we understood it, but it has also enhanced the overall betting experience for punters everywhere.
According to details of the deal, Yahoo Sports would not become a consumer-facing sportsbook. Instead, it would use its experience and power to direct traffic to BetMGM. But this wasn’t Yahoo’s first instance venturing into the gaming industry. In 2014, it launched a daily fantasy sports platform.
This partnership has been monumental for BetMGM’s growth as it continues to trail behind other bettor favorites DraftKings and FanDuel. Yahoo has been instrumental in helping BetMGM carve out its market share. Thanks to this partnership:
- Yahoo sports now funnels tens of millions of its monthly active users to BetMGM where they can take part in real money sports betting.
- Yahoo stands as one of the most popular season-long fantasy sports platforms which provides BetMGM with loyal Yahoo users that are more primed to bet on sports.
- Yahoo, on the other hand, enjoys BetMGM’s experience and muscle as an operator without all the heavy investing and licensing required.
Such partnerships have become rife in the industry as legal sports betting continues to take over the world and country. for instance, apart from this beautiful relationship with Yahoo, MGM also has dealt with some of the biggest pro sports leagues, the likes of NHL, MLB, and NBA which will further help to catapult the brand’s success.
When the US Supreme Court overturned PAPSA in 2018, which effectively gave states the right to decide whether to make sports betting legal, the walls that existed between sports and gambling came crumbling down. More and more leagues are embracing sports betting, which has caused bettors to show up in their numbers.
As one of the fastest-growing industries in the world, legal sports betting is only going to gain more momentum. Already, 20 states have legalized sports betting in some form with more expected to follow in the coming year. The landscape has changed quickly in a short span and operators such as BetMGM must do everything that they can to stand out in the highly competitive space as covered here.
Final Thoughts
MGM’s partnership with Verizon Media has been one for the ages. Not only will this strategic partnership help to advance legal sports betting’s cause, but it will also naturally lead to a boost in the number of bettors available. The path to sportsbook domination for BetMGM would not have been possible without such landmark partnerships.
As such, in the future, punters can expect even more such deals. For now, all punters can do is enjoy the fruits of such collaborations while watching and waiting to observe how well Yahoo and MGM will leverage their combined interests for growth.
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